Is it possible to awaken the feminine energy in yourself? What is the Tao principle? How to resist public opinion and achieve inner balance? Irina Khakamada, a writer, publicist and one of the most sought-after business coaches in Russia, spoke about this at a meeting with visitors to the Rive Gauche perfume shop.
The lecture was held at the flagship store of the perfumery and cosmetics chain of the Tsvetnoy department store and gathered dozens of listeners. At the opening of the evening, the president of the Rive Gauche group of companies, Edgar Shabanov, thanked the team of the Lacoste brand, which was responsible for organizing the event.
The topic of the meeting was called “Tao of Life”. “Tao”, which literally means “the way” in Chinese, is one of the most important categories of Chinese philosophy. Like a chef, Irina Khakamada has created her own recipe for life, mixing ingredients as diverse as Eastern philosophy, Western business approaches and Russian culture. Now, when nothing prevents her from being happy, she willingly shares her acquired skills with others.
“My whole life is an attempt to realize the principle of “dao,” said the business coach. “At first it happened unconsciously. Each time I had to struggle with what society imposed on me – to move through life from cell to cell and not stand out. The first victory came when I was over thirty: I went to the State Duma, despite the resistance of my husband and friends.
Irina Khakamada is sure that those who are trying to find their way, regardless of what society offers, have a special energy that is supported if we understand that we have both the feminine and the masculine in us. Sometimes the “other me” outweighs, and this upsets the inner balance. To restore it, there are several ways, and one of them is smells.
“Smells play a huge role in our lives, because we, like animals, communicate at the level of smells,” said Irina Khakamada. – If a girl wants to show a masculine character, then it is better to stop at a unisex perfume or purely masculine fragrances. If you, like me, lack feminine energy, choose Lacoste Pour Femme. This light, delicate fragrance is able to awaken the sensual energy of femininity when it is needed.”
Fragrant, fresh notes of Lacoste Pour Femme are filled with an elegant floral sound of delicate freesia and exquisite piquancy of black pepper. An unusual combination of white heliotrope and hibiscus in the heart of the fragrance ends with an accord of jasmine and Bulgarian rose. The base notes reveal warm, rich undertones of cedarwood and sandalwood. The participants of the meeting in Tsvetnoy could feel the effect of the perfume on themselves: at the end of the lecture, her guests were given compliments from the brand autographed by Irina Khakamada.
In addition, everyone had the opportunity to ask the speaker a question. “They say it’s better to learn from the mistakes of others, but we still make our own. Is there a way to make the most of other people’s experiences so that you get fewer bumps yourself? — so sounded one of them.
“No,” Irina Khakamada answered shortly. – The more mistakes you make without fear of it, and then correct them yourself, the better. This is the Tao principle: to slow down, you need to speed up, to speed up, slow down. To not be afraid, you need to be afraid. To avoid mistakes, you need to make them. But buying Lacoste Pour Femme eau de parfum will definitely not be a mistake.”
A classic that has stood the test of time
Who really was Rene Lacoste? The founder of the brand of the same name or a tennis legend? Both those and others.
Monsieur Lacoste was born in Paris in 1904. Despite the fact that he started playing tennis quite late, already as a teenager, later the Frenchman became a ten-time winner of Grand Slam tournaments and twice – the first racket of the world.
One day, while on a trip to Boston with the Davis Cup team, René Lacoste noticed a suitcase made from crocodile skin. “If you win, I will buy it for you,” his coach Alan Moore joked before the match.
This story, told by a journalist for the Boston Evening Paper, reveals the origin of the soon-to-be-visited nickname “Alligator” for the brand. La Societe Chemise Lacoste was founded by René Lacoste in 1933, together with the owner of one of the French knitting companies, Andre Gillier.
Since then, Lacoste’s elegant style, which originated in the short-sleeve polo, has been considered one of the main iconic sports-inspired looks.