Spontaneous conclusions (insights) are valued by us higher than the thoughts that we came to through reflection *.
True, this applies mainly to situations where the choice is subjective or it is especially difficult for us to make it. For example, when we decide whether we want to live with our current partner all our lives or whether it is time for us to change jobs. But for tasks where it is easier to weigh all the pros and cons (for example, when buying a new phone), consistent reasoning seems to us more convincing. “A lot of arguments, especially if we find it difficult to determine their value, can be very uncomfortable,” explains psychologist Michael Norton (Michael Norton). “Insights and “hints” of fate help to circumvent contradictions, so we are more willing to believe them.”
* Journal of Experimental Psychology, 2014, vol. 143, № 4.