International makeup artist Yuji Asano talks about Shu Uemura cosmetics and skin care

It’s amazing to talk to a person who invents and creates cosmetics, and even such an interesting one. This is a chance to learn firsthand about the famous hydrophilic oils and other topical products of the brand.

– What is the most important step in skin care as a makeup artist?

– I think that the main thing is cleanliness, proper cleansing of the skin. If this condition is met, the makeup will lie flat, and even without makeup, the skin will look great.

Why do you prefer cleansing oils?

– Cleanliness is very important, but washing too often damages the skin. Hydrolipid balance is the optimal ratio of fat (sebum) and water on its surface. During washing, this balance can be disturbed. But no matter how much you use hydrophilic oil, it does not upset the balance of the skin. Does not dry it out and does not make it too oily, despite the fact that it contains oils. Why do we prefer hydrophilic oil? Because it is very gentle on the skin, it can be used every day.

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– Is it due to the oily structure?

Yes, with oils.

– Opinions differ. Some say that hydrophilic oil is enough for high-quality cleansing. Then follow the tonic and the usual care. And someone is convinced that after the oil, you should also use foam for washing. How was it originally intended?

– I think that the foam is superfluous here. The only exception is the removal of serious evening make-up or theatrical make-up. In such cases, hydrophilic oil may not be enough to remove all makeup particles, and foam will also be needed. But in everyday care, for example, I use only hydrophilic oil. It’s enough.

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– An interesting and, it seems to me, a unique product is the All-in-one minute mask. Due to what it gives such an enchanting effect: all in one minute?

– I’m glad you like it! It was my idea. In the morning there is always very little time to get ready, and I wanted to come up with a versatile and practical product that would instantly even out skin tone – for applying makeup and, as practice shows, just for natural beauty. I consulted with professionals for a long time, thinking about what to invent for morning care. At first they told me that it should not be a sheet mask, but a regular one that needs to be washed off. But it takes too much time. Who has an extra 20 minutes in the morning for a traditional mask? Therefore, I chose the fabric option, the most comfortable. What are the benefits of this mask? You put it on your face and you can do whatever you want: cook breakfast for the family, have a quiet breakfast or get ready for work.

– And what is in the composition of the mask so magical? What makes her work like this?

There is no one miracle ingredient. This effect is created by a combination of active ingredients. The decisive factor is skin hydration.

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— What are the maestro’s favorite skin care products?

– This is the most frequently asked and probably the most difficult question. I cannot single out one thing. All products pass through my hands, some products I create myself. And for me, each of them is like a child – there is no favorite. I can name products that I like now, but tomorrow, in a month, in a year my opinion may change. So far, my favorites are hydrophilic oil, concealer stick, All-in-one minute mask and all makeup tools – brushes, etc.

– Please share your tips on how to mask a variety of imperfections: fine wrinkles, spots. Do you have any secrets?

– Wrinkles and age spots or other imperfections appear due to a certain imbalance. What should we think about before camouflaging these shortcomings? About the condition of the skin. Therefore, first I recommend choosing the right care. And only then use tinting agents.

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– Can you highlight a specific feature that makes the face fresh, young? Facial contour? Or maybe the eye area? What makes sense to pay attention to? Is there any detail that can quickly transform a face?

“Skin texture, I think. The face needs to glow. Some paint only the eyes. Because their radiance is also very important to emphasize. The same goes for the lips. To look younger, I advise you to use not matte, but glossy lipstick. In general, accents in makeup are individual. But the texture of the skin and its healthy glow, in my opinion, is the most important thing. You don’t have to be young to be great. Each face has its own zest, something extraordinary.

Heroes of the interview

Anti/Oxi+ Bi-Phase Facial Cleanser

Gentle cleansing is combined with a mild detox effect due to the content of antioxidants. Contains green tea, green papaya and moringa extract. An excellent opportunity to keep the skin clean and fresh in a polluted metropolis.

Makeup-preparing face mask All-in-1 minute

The mask in just one minute will refresh and smooth the skin, saturate it with moisture, help narrow pores and get rid of oily sheen. As a result, make-up is easier to apply and more resistant.

Cover Crayon Dual Pencil

2-in-1: Concealer will brighten and cover imperfections, while a contouring pencil will enhance features. The dense texture unexpectedly easily lays down on the skin, while reliably hiding imperfections. It is convenient to emphasize the contours of the lips with a pencil, to correct the area around the eyes.

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