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International Geneva Day
La Geneva is par excellence with responsible consumption one of the great spirits for celebrate and make the heart speak. The juniper berry distillate it has for centuries forged the fame of brave men and peoples through the virtues of drinking it.
Currently speaking honestly and expressing our feelings requires an act of courage like no other, for this reason when we share a drink we are creating a link intimate, which precedes trust.
The faces of this drink have undergone metamorphosis or perhaps its faithful have evolved through it: Soldiers, writers, politicians and artists have found strength, comfort and inspiration in their sip throughout the History.
During the S.XIV the gin faced the bubonic plague. Much later he would leave with the Dutch to the battlefield with their allies the British at the Thirty Years Wars, where barbarism would be unleashed between Protestants and Catholics.
The postwar period ended the brotherhood between the two countries. The Rey Guillermo Orange prohibited the entry and consumption of foreign beverages, the gin of the Dutch was not welcome.
The English were beginning to miss the courage, in the face of death and desolation, that the liqueur from his old allies. Without thinking about it, it began to be produced without any type of control, generating an excessive consumption, which brought a sordid stage of civil drunkenness in London, the Crazy Gin. Guillermo Orange kept issuing bans to no avail. The Gin Act It was the last cross that carried this drink during its dark years, which only favored clandestine and poor quality production that did not offer the real benefits of its consumption.
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After so much repression, gin would finally come out of the shadows to grant production permission to a limited number of English families: Tanqueray, Plymouth, Beafeeter among others.
La dutch jenever it would undergo certain modifications, to create a concoction that equally extolled the British bravery as in the war of creeds but with national identity. The malted part was removed and the amount of sugar was considerably reduced, thus creating the Old tom. Later they would give birth to a new category without sugar, a dry version called London dry.
From war to the roads of perdition during Gin Crazy, by the end of the nineteenth century the spirit went on to become a national emblem of distinction where his presence was key to the cocktails that began to be consumed in the high spheres of politics and glamor.
El gin tonic, he settled into the british high society -While India was still part of the Crown of the United Kingdom- after the Indian and English soldiers were in awe of the combination accidental between the distillate and the famous concoction against malaria: the quinine.
Thanks to its success, cocktails and gin and tonics have been democratized and can be available to everyone. With this, its elaboration, either by still or by will rent, has broken the barriers of its two main references of origin, spreading to many countries, among which Spain It is also a benchmark in this wonderful distillate.
The great role of Hollywood in consumption
During the twentieth century the cinema forged icons that even after death continue to shade the living, as it happened with Marlon Brando, a devotee of gin, and gin and tonic, his combined Favourite.
Marlon awakened that air of masculine fullness, a myth on and off the screen that evoked everything that men dreamed of being and what women of the time yearned for.
Hollywood has been the great co-star, through the scripts and the most acclaimed faces of the last century, of that good taste in the mouth that leaves a cocktail as well as imitate each one of the famous parliaments of the great masterpieces of the seventh art. Yes, those that we have ever reinterpreted in front of the mirror to feel stellar if only for a moment.
This relationship between big screen and spirits has led to a great emotional legacy: The feeling of feeling unique, unrepeatable and desired when we ask the bartender for a gin tonic.
What turned England on its head, centuries before and centuries later, is the great allegory of what doesn’t kill you makes you a legend.
La jenever, the gin or whatever your denomination of origin has been the talisman of illustrious and brave who have made history, either from their instinct of creation or confession. Perhaps contemporary man lacks spitting out more truths, those that silently restrict his freedom and anguishly oppress the soul. We know there are words and emotions that simply cannot be said with a dry mouth, as sometimes the deepest feelings that are not confessed. But in moderation our sealed lips emerge unscathed from the eternal war waged by the head and the heart.
Let’s toast with this legendary drink: For those who are gone, for those who leave us heartbroken so that they can leave in peace, for those who love us, for the joy of living, for freedom, authenticity and unity.