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In action: how to turn your passion for decor into a business
Tatiana Nikiforova proved that good taste can lead to good. More precisely, to the studio for the design of holidays and events. The girl talked about how to make her hobby work in an interview.
It all started with decorating the first birthday of my youngest daughter and decorating the holiday with balloons (I registered on the forums of aerodesigners, looked at master classes on the Internet, bought balloons). Made elementary figures! But then it became very interesting how to make the figures more difficult and more beautiful. She trained all her free time, and gave the made figures to friends and acquaintances. I started to think, why shouldn’t I make figures for money? I consulted with relatives who did not believe in my idea. But still, after 6 months, I made the first figure for money. Registered in , created , and it went!
Tatiana Nikiforova, decorator
Success and pitfalls at the beginning of the journey
Before starting your own business, you need to draw up a business plan, decide on the start-up capital (start a business from scratch or invest) and act without being lazy. Because from practice, I realized that many people only dream of their own business, but do not want to put effort into it, they are afraid that it will not work out or that they will be left with nothing. With such a mood, in principle, work with a fixed salary will suit. The most important thing is to believe in yourself!
Design inspiration and idols
My idols are Preston Bailey, Lydia Smirnova, Yulia Shakirova. First of all, I am inspired by my customers (the first meeting, their interests, and also listen to their dreams in order to understand exactly what they want). I am also inspired by the collections of famous designers.
I am primarily inspired by my customers.
Bad taste in decor – how is it?
A bad taste in an interior or decor for me is a mismatch of colors, a mismatch of styles in design.
2018 is the year of the Yellow Earth Dog. Therefore, the design is dominated by brown, yellow, orange, gold. These colors are relevant both in large quantities and in small details. There must also be at least one light shade. Current trends are handmade jewelry (toys), textile toys or colorful feathers, which will look very unusual both in decorating a New Year tree and in the design of the entire room.
My universal secret is love. Also textiles, curtains, pillows, blankets and little things: candles, figurines, photographs in beautiful frames, and the frames can be in different styles.
My advice is not to be afraid, be confident and build a business on your favorite hobby, then everything will work out! When you dream of starting your own business, of course, you have to be prepared for difficulties, for sleepless nights, it won’t be easy. But all this is quickly forgotten when you see the result and the grateful customer.
My plans for the future – this is the development of new directions in decor (New Year’s decoration of events, country houses, offices, window dressing, etc.).