Contents
- Ideal Day proper nutrition at home
- About the business plan and start-up capital
- How to develop your business
- What difficulties did you have to face at the very beginning and how did you manage to solve them?
- Has the economic crisis affected sales now?
- Where are you looking for inspiration? How do you deal with the competition?
- Please give advice to those who want to start their own business, create their own brand.
Ideal Day proper nutrition at home
Anna Kozyreva told Woman’s Day how the dream of losing weight helped create a profitable, tasty and healthy business.
I have had a period in my life when I wanted to get rid of a few pounds. I read a lot about proper nutrition, and as a result, I came to the conclusion that the safest system for losing weight, for maintaining weight and, in general, for the proper functioning of the body is the system of fractional nutrition.
In small portions, 5-6 times a day. In 4 months I have reached the desired goal. Of course, it was not without physical activity, since on the way to a slender and beautiful body, proper nutrition is one of the main components!
And it turned out to be so easy. My body quickly got used to eating by the hour. No exhausting mono-diets, hunger strikes and other nonsense, because of which our metabolism is disrupted and the dream of having a slim figure becomes even more unattainable. I immediately wanted to share my experience with people close to me. And just with strangers who have a problem of excess weight.
My friend became the first client for me. At that time, his weight was about 150 kg with a height of 190 cm. Agree, this is a lot. I decided to take on him and offered to prepare food for him for the whole day so that he could take it with him and eat during the day.
A few days later, his wife joined the system, who also wanted to adjust her weight after the birth of the baby. Then my wife’s friends joined in … Realizing that it was not only me who needed this, that people were satisfied with the result, the variety of the menu and the quality of cooking, I realized that it was very convenient – not to waste time on cooking, going shopping in search of good quality products and counting calories.
This is how our Ideal Day project was born, and every day we work for you to hear again and again: “Thank you, I freely put on jeans that I have not been able to wear for 4 years!” It is very nice! And it inspires to work and develop further!
About the business plan and start-up capital
Initially, there was nothing – no business plan, no start-up capital. There was only my idea, the first step towards the implementation of which my friend helped me to implement, who agreed to this experiment.
I pledged my own strength and funds for this, I was for the cook and for the courier. Every day I went to different farmers’ markets and farms, choosing only the best products, cooked, and then took the box with food to the address. Even now, I independently select all the products for our menu. I did not think about failures and the fact that some pitfalls might await me. I just set a goal and walked forward.
How to develop your business
Initially, word of mouth worked well when acquaintances and relatives of those for whom the day had already become ideal began to come.
Then, of course, it became clear that this was not enough and the needs were growing, so we created a Facebook page and an Instagram profile, where we post information about us, our programs, share recipes and just give advice on healthy eating and lifestyle.
What difficulties did you have to face at the very beginning and how did you manage to solve them?
I did not have to face any difficulties, except for the fact that I went through all the stages of development myself. She cooked herself, was a courier herself and delivered boxes with food to customers.
Has the economic crisis affected sales now?
No, the crisis did not affect us in any way, since most people value their health and time. Our anti-crisis plan in any economic situation is to help people fight overweight and get into the habit of eating right. I am glad that more and more people are joining a healthy lifestyle.
Where are you looking for inspiration? How do you deal with the competition?
Feedback and gratitude from customers are my inspiration. It is incredibly energizing when you see that you have managed to help someone achieve results. This gives me the strength to continue developing my project, coming up with new dishes for the menu, selecting programs, looking for new opportunities. I think there is no competition – to each his own! Similar companies have their own style, so everyone chooses what he likes.
We have a lot of plans for the development of the project. For example, we plan to cover new cities, but I will not reveal all the secrets yet. We strive to maintain constant and consistent quality, and this is our main task.
Please give advice to those who want to start their own business, create their own brand.
I believe you should not be afraid to try, discover and implement all your ideas, especially if they benefit society. It is imperative that you surround yourself with the same active people, be equal to them, learn and support each other. And if suddenly something does not work out, do not give up. Go ahead and everything will definitely work out!