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How to put a restaurant on the map?
Geolocating a hospitality establishment is necessary to stand out from the competition and thus attract a greater number of customers.
The activity of a restaurant is difficult, and when we say difficult, it involves many areas of work: warehouse, staff, menu, table management, menus, customer service … and of course, marketing.
Any area or management of any business is different when we talk about restaurants, including local SEO, but what is Local SEO?
This is the technique to appear in the featured Google result, where the schedule, the map and stars appear. It is difficult, but it is possible, it is a matter of managing the contents and texts of the restaurant’s website well.
Either you are the one who manages the web or you have a manager who adapts the page to a good Local SEO strategy for restaurants.
How do you know that it is well optimized? Here are some points, the most important for it to be optimal.
Create a Google My Business page
A Google My Business page is the way you can communicate directly with Google. It’s an easy way for small business websites to report their hours, location, business details, contact, images, etc. to Google.
Creating your page in Google My Business is not just another option, if you want to be included in Google results, you must have it very well optimized.
The keys to the Google My Business page are:
- Have complete and correct the name of the restaurant, address and telephone numbers
- The correct and exact schedule, because Google warns in the schedule results
- Choose the appropriate category for your business
- Publish excellent quality photographs of all areas of your restaurant: kitchen, tables, exterior, garden, terrace, etc.
- Try to have a 360º visit of your restaurant
- Include the payment methods you accept
- Ask for and respond to all criticism
Get them talking about you
El Local SEO for restaurants involves getting others to comment on your restaurant, not necessarily on your website or Google page, but on other sites.
The main reason is that the Google search engine is much smarter, and now collects what people say about businesses from different sites, for example, now in the business results, the rating of Google and Facebook users appears .
The more feedback you get, the better… obviously positive.
Register your restaurant in directories and search pages such as Yelp !, Foursquare, Facebook, Yellow Pages, etc.
Get the most out of metrics
Most of us use Google Analytics to measure our website statistics; But not all of us exploit it as we should: it is an invaluable source of information.
Some examples of what you can know with Google Analytics:
- Where do website visitors come from?
- What devices are used to visit your page
- The most visited pages
- The time of day they are looking for your restaurant
- The keywords and phrases with which they search for your restaurant
This way you will be able to know what audience you have, and better plan possible campaigns or launches in your restaurant, and the type of information that you will have to publish. If they come to your website looking for coffees, you may have to put the coffee menu of your restaurant. What is not measured can not be improved.
Optimize the information on your website
Even if you have the most impressive web design in the world, with the best photographs of the best photographer in your town or city, it will not matter if the information you offer is poor or non-existent.
Try to have descriptive texts on your cover, expressing which restaurant is yours, but without forgetting details that you cannot qualify as obvious.
Written content is really important for Internet visibility to be successful, and above all for search engines to show you when and where Internet users demand it.
On the cover you must have the following:
- The address and hours of your business
- Telephone and email
- Links to your social networks
- Your restaurant menu, or links to it