Unrest and female beauty are mutually exclusive concepts. But we cannot afford to move to a villa by the sea, and we do not want to move to a remote village. And why? There are many ways and means to live harmoniously with traffic jams, computers, deadlines and other horrors of city life that they like to scare us with.
The fact that nervous tension negatively affects the skin has long been known. But why repeat the banal: you need to sleep more, eat right, drink vitamins, not smoke and keep calm? Better create for us the means that can eliminate the consequences of the notorious modern lifestyle!
Unspoken signs
Manufacturers understood what women expect from them. We don’t need to be intimidated. Just help maintain the image of a successful independent lady who can handle everything. No one should guess that you get tired, sleep deprived and eat on the go. In any situation, the skin must be smooth, radiant, fresh. Makeup is flawless. The scent is strong and sexy. Having accepted the new rules of the game, the scientists changed the language of threats to words of love and tenderness.
Annotations to creams have become so positive and life-affirming that they can easily replace a psychotherapeutic session. We are promised protection from everything that can harm beauty and youth. After all, the threat, as it turned out, was waiting for us not only outside the threshold, but also in the apartment. Everything is in disgrace: computers, air conditioners, smartphones, microwave ovens. Even batteries and fireplaces with saunas ended up in the enemy camp. But we are consoled: for each of these poisons there is an antidote. But which one to focus on, if there are so many problems?
In fact, all of the listed harmful substances trigger approximately the same processes in the skin. Namely, oxidation, disruption of communication and renewal processes. And therefore, approximately the same ingredients are capable of overcoming them. Judge for yourself. If sunscreens reflect ultraviolet, then they will not let infrared and blue rays into the skin in the same way. It’s like a mirror that doesn’t care whose face it reflects, yours or the neighbor’s.
Therefore, a day cream with SPF is necessary not only on a sun-drenched street, but also in the office in front of the computer, and in the subway, if you do not look up from the phone. The same is true with those substances that neutralize free radicals. They don’t care what caused their formation – ultraviolet or smoking. The main task of these funds is to catch the ill-fated charged particles and neutralize them.
So we can say that we are simply expanding our horizons, learning about certain dangers to the skin. Another thing is that scientific minds do not sit idle and try to find new or make old ingredients more effective.
On business. Urgently!
If until recently, cosmetics that protect the skin from all kinds of aggression were logically called “protective”, this word implied the presence of SPF and antioxidants. Now two more armies of fighters have been added to them. Detox ingredients eliminate the damage that has occurred, start recovery, and remove toxins. And not only external, but also internal – from alcohol, medicines, low-quality food, cigarettes. And a galaxy of creams with the catchy name anti-pollution promises to save cells from the consequences of technological progress.
The latter are becoming more and more. More precisely, brands necessarily add this phrase to the list of features of their new products. But if you read the composition, they don’t offer us anything supernatural to deal with infrared or blue light. All the same old acquaintances come to the forefront: vitamins B3, C, E, resveratrol from grapes, leukopenes from tomatoes, green tea polyphenols, extracts of moringa seeds, sea kritmum and algae. These names sound impressive. And they have an excellent effect on the skin, protecting and correcting the effects of stress. And at the same time they do not understand what caused it.
Do not be indignant and consider anti-pollution products only a marketing ploy. They do their work in good faith. You just don’t need to panic and buy all the protective products in a row. After all, even the pigments of ordinary powder and tone purely mechanically reflect harmful rays. Not to mention SPF and detox components even in many makeup products. What can we say about creams.
Reputable brands simply don’t feel the need to detail the capabilities of their products, focusing your attention on the result. After all, this is what girls are interested in in the first place. So even if you don’t have a super-sophisticated cream in your arsenal yet, this is not a threat to life. Proper two-time cleansing of the skin, coupled with a comfortable cream, and preferably a 15-minute face mask, can neutralize the effects of any stress.
Aromatic antidepressant
What is there! Even a pleasant aroma of perfume or cream can improve skin condition. And also souls. Don’t believe? But in vain! Research in neurodermatology has proven that the skin, like the brain, is able to secrete endorphins – hormones of happiness. On the one hand, these substances stimulate the activity of epidermal keratinocytes, regulating its renewal and straightening wrinkles. On the other hand, endorphins activate the fibroblasts of the dermis, which are responsible for the production of key fibers.
In other words, if we are pleased with the texture and sensations that a cosmetic product gives, as well as the shade of lipstick or the fragrance of perfume, then these emotions are young in themselves. And also increase the susceptibility of the skin to the components of the product.
That is why so much attention is paid to consistency, fragrance and comfort in use. What can not but rejoice! Thanks to this zeal, we forgot that lip glosses are sticky, styling is harsh, masks are foul-smelling, and creams are densely greasy. In addition to the cosmetic effect, the task of modern products is to give us maximum pleasure. And cause the production of endorphins not only in the skin, but also in the head, raising the mood and giving vigor. Nice bonus, agree.