How to do email marketing in the hospitality industry in a simple way?

Communicate news, report changes to the menu or simply build loyalty are some of the objectives of the gastronomic marketing campaigns that we can carry out via email

Email marketing must be a key element in your marketing strategy for your restaurant, because it enhances the actions that you may be taking through other means: social networks, SEO, search engine advertising, etc.

In this article I am going to tell you how to integrate email to send blog content to your subscribers within your daily work, in a simple way without taking a long time.

1. Make simple writing

Your email does not have to be very long, nor do you have to do a complicated wording. The important thing is that your readers click on a link that takes them to the website of your restaurant where they can read the rest of the information that you want to provide them.

An example is the email he sent from the Baker by Nature blog to promote a recipe for some chocolate butter cookies:

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Subject: mmmm chocolate butter cookies? Get the recipe right now!

Message: Shortbread cookies have become popular in the gourmet world in the last two years, but I’ve finally jumped on the bandwagon, are they familiar?

If not, I recommend that you get on too… as soon as possible! Once you discover a recipe, I promise you, you will be as addicted to it as I am.

From one tooth to another

Ashley

Baker by nature

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As you can see, the writing is natural, simple, and it does not take more than 10 minutes to do it. Don’t spend a lot of time on your emails or make them difficult to read. You will get better results if they are short and natural.

2. Use “killer content”

If you do not want to write you can write “killer content”, or killer content. Killer content is to use an excerpt from your blog content that is already impressive and will invite readers to click through to read more.

Good content on your blog, such as recipes, pairing tips, etc., can be enough to make good emails by copying parts of the articles.

A couple of examples of ‘killer content’ can be:

• The star recipe of your previous card (if it does not appear in the new one)
• A recipe courtesy of a fellow chef of yours

3. Manage your time well

If you are going to write an email sending your last article, prepare it just when you finish writing it. Even prepare the texts of your publications on social networks.

Experts recommend that you do all the tasks together because the content is fresh in your head and you will do it all at once. The trick is to integrate the writing of the email with that of the blog as a single element and not separate them.

4. Share related anecdotes

Writing from the heart and memories is very simple and saves a lot of time. To enrich what subscribers receive, an excellent idea is to share a personal experience.

If you have written an article about the expansion of your restaurant or the change of decoration, you can write in history how you got to the restaurant or how you started it and with what fears.

It should not be long, nor should it take a long time. It should only be personal and sincere.

5. Make use of audiovisual content!

The life of a restaurant is very seductive, it is enough to discover the success of television programs with gastronomy as the central axis. Do not miss that opportunity.

Do not send all the interesting photos to social networks, save the best ones for a special occasion: email.

It could be the visit of a famous person, the photograph of the new chef of the restaurant, the drink you talked about on the blog, etc.

As you can see, keeping email marketing together with your blog does not imply a huge amount of time or effort, and the fruits are qualitatively and quantitatively significant.