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personal development
Personal branding expert Rubén Martín explains how to align ourselves with happiness and our purpose in life
If I told you that you were born seven talents inside you but maybe you haven’t discovered them yet, what would you think? The personal brand expert Rubén Martín is clear that some talents can remain “Hidden” for a lifetime because you don’t give enough value to that ability or capacity, or even because the person comes to believe that “that which he is good at” or “that which he does well” is not so important because it is “something normal”, “unimportant” since it he does “for fun” and “does not cost him effort.”
Thus, people with an excellent memory or with the power to listen to others or with innate culinary skills, to name a few examples, they can pass up the opportunity to grow around that talent (or even make a living from it)simply because they have not been interested in discover your hidden talents.
Many people are unaware of his qualities, says Martín. For this reason, in his book «The power of your personal brand» the businessman and lecturer invites you to carry out a work of introspection May it help each person to find that hidden talent and analyze it because, as he explains, “we have all come into this life to contribute something to the world.”
Where do I start?
The starting point to do that introspection would be, on the one hand, look at what you admire and what you criticize (or even reject from other people) because, as the expert reveals, both what you like and what bothers you about other people is something that, in one way or another, represents you and “lives inside you.”
The lecturer and writer clarifies that this analysis can enrich a person because, in addition to allowing them to better know those around them, it helps to get to know yourself better through what we criticize or praise about others.
And, after this little immersion inside From one through our perception of others, Martín proposes learning to identify those activities that we “do well” and that we can also do “effortlessly.” For this, it invites you to respond to the following ten questions which, he says, will help us discover our talents.
What talent do you have?
- 1. On what actions do you receive praise from others?
- 2. What activities do you enjoy?
- 3. What do you do to connect with yourself?
- 4. What do you think you can contribute, to a greater extent, to other people?
- 5. What activities do you do that make you lose track of time?
- 6. What things would you do for free each day?
- 7. What activities would you never take off in your life?
- 8. What things do you think you have always done well without realizing it and without stopping to think that not everyone has them?
- 9. What topics do you research the most on the Internet or talk to other people?
- 10. What do you think you have come to contribute to the world?
Once you have answered these questions, the expert invites you to reflect on the answers and then proposes to write down the talents that have emerged, because that, as he explains, «It will help you to contribute the maximum value while you feel fulfilled».
In fact, for Martín the next step after having located our talent is “Put it at the service of others”. And for this there are many formulas at our disposal. One can be by providing that skill or that ability to improve something in our closest environment on a personal level, another can be to put it into practice at work through a specific initiative that allows to take advantage of it and enhance it and another way can be through entrepreneurship, that is to say, setting up a business around “what I am good at, does not require effort and makes me happy.” “We align ourselves with happiness and purpose through talent almost without realizing it,” he reveals.
But talent is not enough
The good news, therefore, is that we can uncover our hidden talents. And the “not so good” news is that being talented is not enough to be successful Well, as Martín indicates, it is important to complement that talent with the necessary skills so that what we know how to do well is attractive. «If you don’t know how to communicate, if you don’t know how to sell or if you don’t know how to motivate with it, it would actually be useless if what we are looking for is to be successful with it. The channels and the sale They are essential elements in entrepreneurship and personal branding, ”he clarifies.
But it turns out that the news that is supposedly “not so good” can become an opportunity if we take into account that, as the author says, these skills needed to make it attractive and add value to others (communication, sales, magnetism …) “what we do well” can be “trained”.
Of course, he proposes to always do it from the authenticity, positive values coherence and the transparency: «We do not have to invent a character, or lie, or convince ourselves of what we are not. The world is full of ‘sell fumes’. First we have to add value and make them trust us and then we will be able to show everything we can offer ”, explains Martín.
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