How to design your pages in social networks to surprise subscribers? 5 rules

Every year, competition among bloggers on Instagram is getting fiercer – the audience and advertisers are becoming more demanding on the quality of content and profile content, and you don’t always have time to follow new colleagues in the shop. To attract the attention of subscribers, you need to be original, show imagination.

Here are 5 must-haves to help you succeed today in 2021.

1. Uniform style

This is the basic rule of any blogger. A single style of posts and stories is unlikely to ever go out of fashion, but of course, you should not overdo it and even out the shades in each photo to the last. Choose one stylistic direction, color and several signature filters (presets) and use them in your profile.

2. Natural

The time of perfectly smooth skin, snow-white teeth and wasp waists has passed. The main Instagram trends this year (we hope that this will always be the case) are naturalness and naturalness. If earlier we could still laugh at the “floating” background or the ostentatiousness of some bloggers, now this is rather a clear antipathy among subscribers.

So forget about retouching in Facetune and Photoshop and show yourself as you are. After all, it’s wonderful!

3. Vintage, retro, film

Fashion is cyclical: the looks and techniques that people liked 50 years ago are now back at the peak of popularity. And this trend is observed not only in modern music or cinema, but also in social networks. Remember your profile instagram Anton Lapenko and his heroes from the Soviet past – sheer nostalgia. It’s so nice and modern!

4. Minimalism

The audience can also get tired of the overloaded visual side, when the images on the page are colorful and shimmer with all the colors of the rainbow. The user wants to relax and look at something calm and relaxing. Minimalistic accounts come into play, and the “less is more” rule starts to work.

5. Don’t Forget About Antitrends

Many bloggers avoid social media trends as a matter of principle and run their profiles the way they want. This is also great and resonates in the hearts of subscribers. But still, Instagram has its own anti-trends, which are better not to follow in 2021. Here are the most popular ones:

• an endless tape, when all the images on the page are folded into one big picture;
• chess order of publications;
• template covers;
• showcase tape;
• aggressive processing;
• unreadable funny fonts directly on the photo (it is better not to use text on the main photo);
• monotony (for example, only selfies);
• there is no air in the tape, there are a lot of details in each photo, it is difficult to perceive the picture as a whole;
• cartoon avatar;
• highlights that stand out from the main style of the account (bright or too colorful).