Contents
- The atmosphere in a hospitality establishment also combines design and music.
The atmosphere in a hospitality establishment also combines design and music.
Eating in a restaurant is an integral experience, and does not only imply experiencing the sense of taste: our whole being is in an attitude of waiting.
From sight to touch, the customer wants to fall in love with your restaurant. That is why it is important to take good care of how to choose the music for your restaurant.
Today we will talk about two key aspects that you should know about music: how it affects your client and how to have a good player to provoke good feelings to them.
How music affects the customer of your restaurant
1. A relaxed customer consumes more
Whatever the personality of your restaurant, music should not disturb or be a hindrance to your customers. It shouldn’t be absent either.
A study by the Journal Marketing Research concluded that relaxed customers consume, on average, 15% more than those who are not, ignoring whether they are upset or not. The important thing for you is to know that the study found that when a person is calm, they better contemplate the abstract attributes of services: the attributes of food are.
Many businesses use music to relax their customers, for example, car dealers have even a secluded area for the customer to decide on the purchase.
Oxford University found that we associate high notes, such as flutes or a tinkling piano, with sweetness, and low or deep tones, with bitterness.
2. Music, no matter which, activates the brain anyway
Some neuromarketing experts were intrigued by what effect loud or loud and calm music that we hardly noticed was there but played constantly, in advertising or in shopping malls, had on the customer.
They found that both types of musicalization awaken the same areas of the brain, in this case, the pleasure areas.
Why are you interested? Because you do not need to have music at high volume to produce effects on your diners, it is the same effect as having music with a scandalous rhythm than with a quiet one.
The most successful restaurants play soft instrumental music in the background, which does not interfere with the gastronomic experience they offer, instead the restaurants that put the balance of results above the experience place strident music and televisions throughout the restaurant.
3. Do not associate music with annoying or negative events
How does it feel to call a company by phone to ask for support, and have the waiting music play? It doesn’t matter if our favorite music is playing, the one that we would pay to listen to live for, it annoys us.
Try to send positive messages at awkward moments like waiting for the entrance, or for a table to be vacated. In this way, your client’s brain will not associate the negative feeling when they are already at their table, and they will fully enjoy the experience you offer them.
How to offer music in your restaurant
Perhaps the most effective and desirable way is live music, but if your restaurant does not have a musical vocation of this type or it is simply not possible, there are more ways to delight customers with music and improve their experience. Let’s see some.
1. Audio and video throughout the restaurant
Some restaurants limit television to the bar, but in many successful restaurants in England they are extending it to the whole restaurant: we love to watch television and listen to music.
A comprehensive audio and video system that you can control with your tablet or computer is an excellent idea: you can broadcast concerts or sporting events, depending on the time of day, or thus divide your establishment into themed rooms: to watch football, for example.
2. Let your client choose their music
Gramofon is a music player that easily syncs with Spotify.
It has a price of € 59 and if you place one on each table, or in the private areas, you will allow your clients to choose their music from their own mobile or Tablet, and you will avoid breaking your head with choices.
This device is best for private areas.
3. Set times for the music tone
It does not have to be the same music and lighting in your restaurant at six in the afternoon, as at ten at night. The customers are not the same, neither the food nor the atmosphere is the same.
We have talked here about intelligent lighting that you can control from your Tablet, and the same with music: use high light and soft music at food, and dim light and loud music at night, especially if your audience is young.
In this way, the customer will know when to go to your restaurant and what to expect depending on the time of day, or the day of the week.
4. A television at each table
If in point 2 we were talking about Gramofon, here we are talking about television.
The tablet per table allows you to have the menu and offers, as we have told you before, but also to offer your client Netflix or other similar ones. But we want to offer music.
On Netflix you can create a profile where only music concerts can be seen. If you want something different, you can offer Selecta TV, the Netflix of classical music. The possibilities are endless, and the objective depends on what you want to provoke in your clients.