How to choose stylish kitchen appliances with a mask

In the modern world, the border between the virtual world and reality is increasingly disappearing. The development of technology and the gradual digital transformation in all areas of our life lead to the fact that in the online space we can already get the same emotions and impressions as in the physical world. But what if it is more practical to use this opportunity? For example, will we be able to see how this or that item will look in our interior, will a new dress, a certain hair color or styling suit us? The questions that tormented us yesterday are becoming a thing of the past.

The solution was the development of companies in the field of augmented reality (AR), and social networks Instagram and Facebook took on the function of bringing these developments to the masses with the help of AR-filters (or “masks”). Using the latter, users not only share unusual photo content, but also get real benefits from integrating the object into their camera: the question of whether to buy a new chair will disappear by itself.

SMEG, being a trendsetter in style and technology, could not ignore an interesting opportunity for its clients. The innovative and creative soul of the Italian brand is embodied in the development of its own promo masks. So far in augmented reality there have been several SMEG devices from Collectionsmall household appliances и некоторые refrigerators series “Style 50s”. In order to use them, you need to go to the official SMEG account on Instagram @smegrussia and click on the appropriate section: the SMEG mask will appear in the subscriber’s camera next to other masks from the social network.

“Masks are simple, intuitive and easy to use. They will be especially useful to fans of the brand and to all those who have been looking closely at the SMEG technique for a long time, but for some reason did not dare to purchase it for their interior. Now it is completely easy and free to try on a kettle, toaster, planetary mixer from SMEG or their combination on your kitchen set, ”says Olesya Kasatkina, senior marketing manager at SMEG Russia.

The new option will be appreciated by both designers and those who themselves are engaged in the repair and arrangement of their home. You can install a SMEG refrigerator in any space and see how the interior will change. The mask completely covers other interior items and allows move, rotate, enlarge and reduce the object of augmented reality… The program will be useful for the partners of the brand, as it will give them the opportunity, even if they do not have a certain SMEG device, to demonstrate it to the client as clearly as possible.

However, the brand warns that for all its visual appeal and realistic appearance, AR filters should not be perceived as a full-fledged analogue of a design program. There may be differences from the actual size of the device if it is too reduced or increased in size. Of course, this option will not take into account additional nuances: for example, the required space for the refrigerator door to open freely. First of all, the mask will give a general idea of ​​the SMEG technique in its bright attractive colors and will allow it to be placed at home or in the office “as in reality”.

So far, three small equipment devices have been included in the SMEG promo-masks (toaster, kettle, planetary mixer) in 6 colors и FAB28 refrigerators in 5 original colors (including “Union Jack” and “Mickey Mouse”). In the future, the brand will expand its “virtual assortment” both in terms of colors and model range. It is planned to include the brand’s built-in appliances there as well. Follow the news on the @smegrussia page and on the website smeg.ru!