Self-isolation has changed our idea of leisure: it turns out that you can go to concerts, meet friends in bars and even travel online. How will these changes affect the future of the entertainment industry and will the major market players keep the formats they work with during the pandemic? Discuss with experts in the podcast “What has changed?”
The first episode of the podcast “What has changed?” dedicated to the entertainment industry and the transformation it has undergone during the pandemic. Since May 13, the podcast has been available on popular streaming platforms. Listen and subscribe to the podcast wherever you want.
Experts:
- Oksana Moroz, culturologist, assistant professor of Shaninka, creative director of the Yegor Gaidar Foundation;
- Varvara Semenikhina, TimePad CEO;
- Sonya Romanova, acting Head of the Department of Internet Marketing and Web Technologies, Garage Museum of Contemporary Art.
The host of the podcast is Maxim Efimtsev.
Leisure today: what is it?
Almost all events and activities, meetings and friendly hangouts have moved online. Entertainment has become more accessible: you don’t have to go anywhere, you just need to press a button, a lot has become free or almost free. Now it is not necessary to save up for a subscription to lectures on art or dream of going to the Bolshoi – you can see / read / listen / watch everything (and at a big discount). Leading sites provide promotional codes or open access to their content – not only to develop the habit of returning to the consumer, but also for the sake of prestige.
True, now people are forced to engage in cultural time management, distributing time between work (if any) and the huge amount of diverse content that has become available during the pandemic. Self-isolation requires people to introduce new content consumption practices: selectivity and the ability to properly allocate their resources.
The abundance of available content has a downside.
First, it is not always of high quality. It is important to be able to separate something worthwhile from “garbage”.
Secondly, an overabundance of information generates internal tension.: All day long, a person works on the Web, brainstorms with colleagues on Zoom, calls up customers who, at normal times, could be met live. Due to the constant presence of online human sensory systems are overloaded, this entails fatigue. That is why it is so important to be able to switch – to reading a book or cleaning the apartment.
What else did we discuss with the experts:
What will happen to the audience of the TV show? Will it move online or stay true to the format?
How is the economic model built for those market participants who have introduced preferential or free subscriptions?
What new entertainment formats have appeared and are they so good?
How will the crisis affect the amount of content from such giants as Apple, Netflix, Amediateka and Amazon?
What will happen after the end of the pandemic with venues whose popularity has soared in the wake of self-isolation?
And finally, how will we get out of quarantine?
In order not to miss new releases, subscribe to the podcast in Apple Podcasts, CastBox, Yandex Music, Google Podcasts, Spotify and VK Podcasts.
What else to read on the topic:
- What awaits galleries after the coronavirus
- How the month of self-isolation affected user behavior around the world
- How will the pandemic affect museums?
- Time In: a guide to self-isolation
- Art in isolation: what museums offer during the quarantine period
- Art and the Pandemic: How Artists Responded to the Epidemics of Their Time
- Post-quarantine: why getting out of isolation will also be difficult
- Olga Zinyakova, president of the Karo cinema chain: “The main thing is to prevent a halving in box office sales”
- How cinemas are surviving the coronavirus and what will happen to them next
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