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Political technologies are always ahead of the rest: with their help, they hone psychological techniques, communication techniques, and much more. How do they affect consciousness? Let’s look at the most interesting actions of the New People party as an example.
The New People party is not so many years old, but it is already actively supported by many Russian celebrities. Among them are rapper Dava, TV presenters Lera Kudryavtseva, Elena Letuchaya and Yulia Baranovskaya. Actor Sergei Zhigunov became an adviser on culture to the leader of the New People party, and the “people’s mayor” Sardana Avksentiev became an adviser on work with the regions.
Also, the actor and businessman Alexei Gavrilov, a TNT star, known for his role as Gosha in the TV series Univer, joined the New People party. Together with the team, he decided to draw the attention of journalists and local authorities to the real problems of society and came up with a new format for political actions. With performances, he has already visited several cities of Russia and does not plan to stop there.
The first rule is creativity.
To attract attention, it is important to combine the creative component with the social one. So, in Yekaterinburg, Alexei Gavrilov installed a transparent film cube in Osnovinsky Park, symbolizing a room for self-isolation. This object is both art and a political statement.
Dressed in a suit made from medical masks, the actor held a rally against the restrictions associated with the coronavirus infection. He is convinced that the current measures do nothing to protect people from COVID-19.
The second rule is to hit the spot
In front of surprised passers-by in the center of Tver, actor Alexei Gavrilov sawed up a massive log with the inscription “budget”. So he drew attention to the misuse of budget funds. The action hit the mark – after all, the problem is real, it is often talked about in kitchens and whispered on benches.
Together with the activists of the Tver headquarters of the New People, Gavrilov also walked along the Monastyrsky Bridge and calculated that each step cost the regional treasury one and a half million rubles. Actions are remembered if they hit the “sick” and evoke a sense of solidarity.
In Krasnodar, the actor rode a horse along Krasnaya Street, the busiest part of the city. The action immediately became viral, and the actor drew attention to the problem of traffic jams, which cannot be solved for many years.
“I want us to be brave, ready to take responsibility for our lives”
“I continue and will continue to do political actions with the New People party throughout Russia. I am convinced that only the active political position of every citizen in our country can change the situation for the better.
I want us to be brave, ready to take responsibility for our lives and the lives of loved ones into our own hands. You need to offer, break through the walls of indifference, defend your political views. I have the opportunity to highlight and voice what I have been thinking about for a long time.
Now I travel around Russian cities and see a lot of smart, talented, beautiful young people. They live with numerous social problems. They love their country and want big changes for its prosperity. I support such people and want to help them,” Alexey explains his decision to go into politics and come up with new actions.