Contents
Marketing 2.0 is on everyone’s lips, the digital revolution that we are experiencing makes the marketing strategies and positioning of brands adopt the premises of digital as necessary for day to day.
Is the foodservice and the hospitality industry in general prepared for the transformation of the forms of communication, promotion and sale?
Recently the
Hostelco Fair
, in the best of places to relate it to the hospitality industry, in the “Basque Culinary Center of San Sebastián”, these issues have been discussed, being the center of the debate of said event.
The application of marketing to the hospitality industry was developed in the mouth of several communication managers of catering companies, or agencies that have already developed successful campaigns for the most intrepid hoteliers in this digital “modernity”, which is more present than future .
Every day it becomes the focus of importance for hospitality companies, the corporate image that years ago was simply seen as a logo or a poster that illuminated the marquee, is no longer enough.
Without insulting these applications, this situation of economic crisis has contributed to the search for a better position in the market, to ensure the viability and development of each business.
As an analysis of what happened, all parties reach a point in common, the importance of consumers and changes in habits.
Listening to customers as a starting point
The client no longer waits, decides, does not protest, simply does not return …
Really, the axis of any business should revolve around who receives the service or product and how this is not going to be the one who makes the decisions.
The social is global and the client has an excess supply to choose from, for this reason our actions of marketing, loyalty and promotion they will be successful, if we manage to see our clients as collaborators so that with their habit, they can become prescribers of our brand.
The era of the prosumer is already a reality
The consumer already thinks, speaks and of course demands to be listened to.
From being a taxable person, it has become a dynamic asset for the economy and an indispensable bulwark of any business.
Besides, it communicates, criticizes any bad service and makes it viral, being the worst showcase for a business that does not think of the back-office of social networks as another symbol of its brand as well as the emblem, logos, and of course people.
The consumer “rules” over brands …
For this reason, businesses must know who their clients are, their tastes, etc., in order to be able to perfectly manage and segment the communication of their marketing campaigns, and achieve the best prescription and customer loyalty effects.
Apart from that, the message must be personal, generally it no longer sells, since the arrival of the internet we want to be called by our name, we are the center of everything and we access information instantly, we do not need anyone to tell us that you have to does….
That is the position of the new Prosumer, a new concept that well managed becomes the most powerful prescription tool of our brand.
Welcome everyone to world 2.0, technological evangelization has already begun.