There are brands that produce products whose quality and effectiveness have been proven for decades. The American brand Kiehl’s is just one of them. Do you want to know her story?
How it all began
This is today Kiehl’s – a cosmetic brand that has won the trust of women and men around the world. A century and a half ago, they knew about it only overseas. AT 1851 The products were sold in a small pharmacy near a pear tree in New York’s East Village. Its founder and owner was a pharmacist John keel.
The founder and owner of the pharmacy is pharmacist John Keel © Kiehl’s
В 1894 the management of the pharmacy passed to To Irving Morse.
- He and his family took control of not only the sale of cosmetics, but also its production.
- They also laid the foundations for the legendary personalized service, when each customer was greeted as a good friend and offered pleasant surprises with each purchase.
To this day, the brand’s motto is exhaustively simple: “We are happy to help you.”
Irving Morse © Kiehl’s
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First victories
В 1921 year the company released the first fragrance – “Love potion”. But then he did not find his buyer, he was considered too sensual. He found a second life in 1958-mwhen it began to be sold under the name “Musk” and became an instant bestseller.
The first fragrance “Love Potion” © Kiehl’s
В 1961 Kiehl’s brand was headed by the son of Irving Morse Aaron. He created a pharmaceutical company Morse Laboratories, known as the only supplier of penicillin in the United States at the time, and was the first to produce men’s cosmetics for skin and hair. At the same time, Kiehl’s continued to attract customers by creating personalized care programs.
Tagline “Try before you buy” relevant today. The signature gesture of the brand is the free distribution of samples to customers (more than 8 million samples per year).
Brand gesture of the brand – free distribution of samples to customers © Kiehl’s
The main bestsellers of the brand
В 1964 year saw the light lotion for problem skin Blue Astringent Herbal Lotion – the favorite medium of the founder of pop art, an American artist Andy Warhol.
At the same time, in the 60s, a super-demanded tonic with calendula extract appeared. Calendula Herbal-Extract Toner. The tool instantly became a bestseller because:
- perfectly refreshed and soothed the epidermis;
- Works well for oily and problematic skin.
В 1970-e body cream hit the shelves Corps Cream, which has become a cult among girls with very dry skin. Rich in nutrients, it perfectly softens and moisturizes.
Corps Cream © Kiehl’s
Now this cream is one of the bestsellers, for which every year the best artists and designers of the world develop limited Christmas packaging.
In general, the 70s became a time of breakthroughs and know-how for the brand. Proof of this is another recognized bestseller – a moisturizing facial fluid. Ultra Facial Moisturizer with squalane. Derived from extra virgin olive oil, this ingredient is considered a hallmark of Kiehl’s.
В 1990-e the company launched several products with proceeds from the sale of which were directed to the prevention of HIV / AIDS. Since then, Kiehl’s has not stopped its charitable activities.
The same pear tree where it all began © Robert N. Dennis collection of stereoscopic views
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New time
Pharmacists and chemists of the brand are constantly working on the creation of new products, including only natural, time-tested ingredients in their composition. Very briefly about the most significant events.
- В 2005 gamma saw the light Dermatologist Solutions, solving many skin problems: age-related changes, irritation, sensitivity, acne, pigmentation, uneven tone.
- В 2009-m program started “Recycle”: used jars and tubes can now be exchanged for pleasant surprises from the brand.
- В 2010-m developed by “Night Revitalizing Concentrate” – in a dark blue bottle with a dropper, a formula based on squalane, evening primrose, lavender, coriander and rosehip oils, which has an incredibly pleasant oily texture with a wonderful aroma, is enclosed.
And that’s not all. To be continued.