Contents
Over time, many become legends. What can we say about the cosmetic brand with 84 years of experience, which has millions of loyal fans around the world. So, let’s look into the history of Lancôme.
Rose and … rose – the history of the logo
The rose is a constant symbol of Lancôme.
To clarify, there were several roses in the history of the Lancôme brand. And one led to another, although they grew in different countries and at different times.
The first – creamy, delicate – blossomed near Paris, in the town of Ville d’Evre. It was there that the founder of Lancôme, Armand Petitjean, planted a rose garden near his house and announced to the whole world that a woman is like a beautiful flower.
The second rose gave the name to the young perfume house – wild, with small scarlet buds, it curled at the foot of the magnificent Lancosm castle in the Brenn forest. Petitjean loved to visit this castle and perceived it as the true embodiment of luxury. Therefore, he borrowed the name, removing the letter “c” and adding a diacritic mark above the “o”, which he considered “very French”.
The third rose bloomed on a watercolor by the Belgian artist Redoubt and, combining the splendor of the first and the tenderness of the second, became the symbol of the brand, the very elegant golden flower that appeared on the first posters and bottles of Lancôme.
The fourth – the main, most luxurious, pale fuchsia color – was bred in 1974 by the Delbard florist house especially for the Lancôme brand and, of course, named after her.
Lancôme perfume: Trésor and Trésor in Love
Trésor by Lancôme is the brand’s iconic fragrance. © Pr Lancome
When removing the Trésor cap from Lancôme, any woman closes her eyes. This is because pure, concentrated sensuality is concentrated in the fragrance. When creating it, perfumer Sofia Groysman focused primarily on her own taste. And she added to Trésor components that she personally liked: a lot of rare essence of Otto rose, lilac, lily of the valley, iris and musk. It turned out that these notes are in tune not only with Sophia – in terms of sales, Trésor surpassed even Chanel No. 5 in an unheard of way.
The perfect care by Lancôme
Women all over the world trust Lancôme care.
Since its launch in 1936, Lancôme’s legendary Nutrix cream has been called the “grand dame of cosmetology”, the “balm of youth” and the “remedy of salvation”. It was created under Armand the Magnificent himself and at one time was indeed “the most moisturizing cream in the world”, enriched with a record amount of lipids and oils.
In the 1950s, the British Ministry of Defense officially recommended the use of Nutrix as a skin protectant in the event of a nuclear war. This, fortunately, was not needed. Interestingly, sales of the classic Nutrix did not fall, even when in 2006 the Lancôme laboratories triumphantly introduced an updated version of the cream – Nutrix Royal. It promises 98% hydration, and there is no reason not to believe these promises. For it is strange not to believe the scientists who were the first to grow artificial skin – it was in the Lancôme laboratories that they created Episkin, a model of the epidermis, on which all new products are tested.
Lancome today
At the heart of almost all brand formulas is rose extract.
In addition to legendary fragrances and decorative products, the brand’s portfolio includes several lines of cosmetics for facial skin care – for women and men.
day and night creams that slow down the aging process;
serums are powerful activators of youth;
concentrate and cream for the eyelids and the area around the eyes;
masks and patches with hydrogel texture.
All products are safe even for sensitive skin and already in the first days of use give a pronounced result.
Absolute Extract – This premium collection features cosmetics that restore the skin at the cellular level. Each product combines the best natural ingredients and the latest advances in high technology. The main component of this line is the legendary Lancôme rose.
Renergy Multi-Lift – An updated Lancôme line for youthful and beautiful skin and a perfect complexion. Cream, serums, eye products and multi-active fluids with Pro-Cohesion formula and plant extracts provide a noticeable anti-aging effect:
intensive lifting and firming of the skin;
reduction in the depth and number of wrinkles;
restoration of even tone and healthy radiance;
preservation of the delicate velvety texture of the skin.
hydra zen – this collection includes products for moisturizing, regenerating and intensive care:
creams for the face and around the eyes;
masks for intensive care;
toning serums and BB creams for a perfect complexion;
fluids for hydration and a healthy glow.
Visionnaire – basic care aimed at combating imperfections and age-related skin changes. The products contain special patented ingredients, precious oils, organic acids and plant extracts with high efficiency.
Nutrix suitable for dry and tired skin. Formulated with the regenerating Royal Lipidium Complex, which supports and activates the natural production of lipids. Thanks to its action, the skin is transformed – it acquires elasticity, becomes soft and radiant.
The main stages of development
1992 year The legendary Rénergie was introduced to the public when plastic surgery began to be in high demand. Thanks to innovative formulas, Lancôme restored youth to women, allowing them to do without radical intervention.
1998 Blanc Expert is the first skin care introduced in Asia. Based on the latest scientific developments, a product has been created that meets the specific needs of Asian women.
2011 Lancôme creates the revolutionary Visionnaire, an advanced multi-corrective facial cream for all skin types. By smoothing existing wrinkles and preserving youth, Visionnaire has set new standards in anti-aging facial care.
2012 A detailed study of roses in the Lancôme laboratories has led to the creation of the luxurious Absolue L’Extrait. The use of precious native rose cells ensures complete skin regeneration both day and night.
The brand has been inspiring women for over 80 years. Lancôme is the freedom to bloom. With Lancôme, life is really beautiful – “La Vie est Belle”.
Top 10 most popular products on www.lancome.ru
Below are 10 hits of the brand, which are most often chosen by visitors to the site lancome.ru. Meet.
Déodorant Pureté Accord 3 Roses Roll-On Antiperspirant Deodorant
Perfectly protects the skin from the unpleasant smell of sweat. The formula is suitable for sensitive skin.
Care-corrector for facial skin Visionnaire
A product with a delicate texture fights several skin imperfections at once: it narrows pores, makes the complexion more uniform, reduces wrinkles, and smoothes the relief.
Moisturizing toner for dry skin Tonique Confort
Gives a feeling of comfort and provides moisture. Enriched with hyaluronic acid and sweet almond protein, the tonic is the perfect completion of the cleansing procedure.
Serum texture facial treatment, Advanced Génifique youth activator
Activates radiance, provides an even tone, freshness, firmness, elasticity, smoothness. The serum contains a complex of pre- and probiotics and maintains the youthfulness of the skin.
Cream deodorant for sensitive skin and skin after epilation Bocage Déodorant
Cream with a soft texture effectively protects the sensitive skin of the armpits from sweat, even after epilation.
Advanced Génifique Yeux Light-Pearl Youth Activator Eye Treatment
Helps to maintain youthfulness of the skin around the eyes for longer, smoothes fine lines of mimic wrinkles, reduces puffiness and dark circles under the eyes, and adds radiance.
Moisturizing sorbet cream with lemon balm, ginseng and cranberry extract for face Life Energy
The combination of lemon balm, ginseng and cranberry extracts energizes the skin. Provides intensive hydration, gives a feeling of freshness and gives a healthy glow.
Advanced Génifique Hydrogel Melting Mask
The hydrogel face mask contains as much probiotic extract as a full bottle (30 ml) of Advanced Génifique Youth Activator. The special texture increases the effectiveness of the mask.
Advanced Génifique Yeux Eye Cream
The cream moisturizes and softens the skin around the eyes, giving it a fresh, rested look.
Hydra Zen Starter kit
The set includes five tools: