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A name that caresses the ear, caressing the skin of cosmetics – few people know that L’Oréal has been responsible for our beauty for a hundred years. We have prepared a mini-lecture about the history of the company and invite you to it right now. So. Once upon a time there was a young chemist Eugene Schueller in Paris…
First laboratory. At home in the kitchen
In the heart of Paris, not far from the Louvre, chemist Eugène Paul Louis Schueller spent days and nights experimenting in his own kitchen in a small apartment. And once the experiments led him to the desired formula: he managed to create a relatively resistant hair dye – a completely natural golden blond. He christened his brainchild L’Aureale (Loreal) – the so-called fashionable hairstyle in those days from waves of curled hair neatly laid around the head.
© L’Oreal
The new tool greatly facilitated the life of both the masters of ladies’ hairstyles and the ladies themselves. After all, before the path to beautiful hair and renewed color lay through henna and hydrogen peroxide, which sometimes led to the most unexpected results.
© L’Oreal
Eugène’s “French Company for Safe Hair Colors” was renamed L’Oréal in 1909. In honor of the first happy experience.
dream of clean hair
As befits the founder of any grandiose company, Eugene was obsessed with the idea of innovation in the beauty industry and was looking for new ways to develop his business. Not far from home, in one of the most beautiful places in Paris, he opens a hair coloring studio, where he trains hairdressers.
© L’Oreal
It is curious that one of the first master teachers was a hairdresser of the imperial court from Russia.
But Schueller wanted to bestow beauty on everyone. All without exception. In the mid-20s, he literally made a revolution by proposing a home-use product – a foam for washing hair without water (plumbing in the house was a luxury at that time). As a chemist, he knew for sure that beauty begins with purity. In advertising, the product was called “hair champagne.”
© L’Oreal
In the 30s, the first home shampoo was invented and gradually came into use. Thanks to L’Oreal.
Sunburn and amber
The company was doing well, its founder bought a yacht and decided to spend the summer sailing in seemingly cool Brittany. The sunburns came as a surprise and prompted the scientist that Schueller had always been to think of sunscreen lotion. So, in 1936, the Ambre Solaire (“Solar Amber”) tool appeared, which is still very familiar to us today.
© L’Oreal
And then a series of discoveries began, which sometimes overturned the usual ideas about skin and hair care and, without exaggeration, changed the way people live. We list only the significant ones.
Soap softened with milk has become much more convenient and pleasant to use.
Gentle remedy for lightening hair and – bomb – paint “platinum blond”. Schueller said, “One day, millions of brunettes will want to be blondes.” I wonder how he knew this?
Hair spray.
Tint shampoo.
Bath foam.
Homemade hair dyes.
The Revitalift formula that has become the basis for several lines of anti-aging cosmetics.
Artificial leather, which, continuing the company’s glorious scientific tradition, was created in the L’Oréal laboratory to avoid testing new products on animals.
Caring cosmetics for men.
“Beauty for all” was the motto of Eugene Schueller. These words still determine the course of the company, which has grown to the world’s largest holding company. Yes, we all deserve it.
© L’Oreal
L’Oréal Paris bestsellers
For hair
Hair dye Casting Crème Gloss in a set with a balm designed for hair care after dyeing. Huge selection of shades.
Line “Elsev luxury 6 oils” Includes a nourishing shampoo, conditioner and oil cream that leaves hair smooth, shiny and protected when blow-drying or flat ironing.
Duet “Elsev Fibrology” from shampoo and balm really increases the density of hair: the phylloxan molecule penetrates into the structure of the hair and thickens it from the inside.
For body
Sunscreen cosmetics “Sublim Sun” is a wide range of products for use before and after sunburn, from traditional lotion to dry oil.
For face
Line of anti-aging care Revitalift Filler (ha) combined day and night creams, serum, eye cream. The Revitalift formula is enriched with a high concentration of hyaluronic acid – it smoothes wrinkles and restores volume to the face.
Line of anti-aging care Revitalift Laser x3 showed high efficiency. In addition to the day cream and night cream-mask, the range includes a peeling lotion for a deeper rejuvenation effect.
Biphasic micellar water contains cleansing oils and removes even waterproof make-up while caring for the skin.
Line “Luxury food” with nourishing and antioxidant oils, in addition to transforming day and night creams, offers an extraordinary oil and cream oil for different skin types.
Means “Moisturizing Expert” – creams and cream-gel, which solve the problem of moisturizing the skin for 24 hours. Suitable for different skin types, from dry sensitive to oily.
Men’s line “Men Expert Hydra Sensitive” based on birch sap includes a wash gel, after shave gel and moisturizing care specially designed for men’s sensitive skin.