HIP – Hospitality Innovation Planet

One month after its start, the new format of the congress is creating great expectations within the gastronomy and hospitality sector.

The new professional fair that arrives in the capital of Spain is presented with the acronym HIP – Hospitality Innovation Planet, as a clear encouragement not only to the organizers of the gastronomic event, but also to its participants.

The new event comes to replace the traditional HOREQ appointment, and is presented as a clear advance not only in its subject matter, but also as a necessary evolution, within the field of professional congresses, which in this case comes to occupy an important space, in one of the countries where the hospitality and cateringThey are the flag, the engine of the economy and generators of employment.

For three days, providers of solutions or services in products and equipment for hotels, bars and restaurants, have the opportunity to offer the professional public all the news they present in this brand-new year 2017.

They will be on February 19, 20 and 21, at the IFEMA venue, where we will have the opportunity to meet and witness all the innovation and transformation that the sector has prepared for the coming months.

The best representation of the hospitality sector

The form of organization of the Fair is one of its best letters of presentation and its extensive program of activities will be divided into 3 large blocks, which we will detail below, together with the large-scale emergence of the Hospitality 4.0 parallel congress.

• BAR & Co. It will be the place where that peculiar and particular hospitality of our borders will have the best representatives with products and advice to improve the offer and the customer experience in the bars with coffee, aperitifs, tapas, or drinks as protagonists.
• RESTAURANT Trends. It comes to us with an amalgam of trends and new gastronomic concepts. The big Restoration brands will display all their ingenuity and innovation in the field of food, nutrition, and dining room service from the point of view of the new collective and independent catering.
• HOTEL World. This will be at the center of the new challenges of the tourism industry in terms of the much sought after experience as the objective of the clients of hotel establishments. We will see industrial solutions of equipment and machinery for kitchen and living room, air conditioning and refrigeration systems, decoration, furniture, lighting, technology and entertainment, wellness, fitness, etc …

The international Congress HOSPITALITY 4.0

New technologies, new consumers and especially the turn of the century mean that everything is no longer as before, and in this context the immersion in the field of Hospitality 4.0 congresses takes place.

Throughout the 3 days, the new challenges and the transformation of the sector will be the framework around which the sessions, talks and presentations by the main actors in the field of gastronomy and hospitality of this beginning of the century.

In the words of the director of the same, Eva Ballarín, we discover this essence:

“The congress will be composed of 5 summits with a large attendance of international speakers, focused on the areas of Purchasing, Marketing, Customer Experience, Talent and leadership, and Innovation.”

Topical topics of great importance to understand the changes we are facing will be marked with monographic sessions on digital transformation, corporate reputation, back office management, etc …

Fifty sessions and more than 120 national and international speakers complete the program of activities of the congress, highlighting Joan Roca (El Celler de Can Roca), Màrius Robles (Re-Imagine Food), Michael Whiteman (Baum & Whiteman) o Misha Zelman (Burger & Lobster), among others …

An indispensable appointment for directors of F&B, purchasing, marketing, human resources or IT directors, of companies of foodservice, food, restoration or gastronomy.

Do you want to know the success stories or the transformation models that are being carried out in the Horeca channel?

Food Service Magazine is present at the congress as media partner, and offers you the possibility of getting your pass and accreditation for the congress and / or the fair with a discount of 50% of the ticket price.

In the following link on the HIP congress website, you will enter accreditation and when doing so use the discount code that we offer you from our digital magazine, which appears in the highlighted image that we show below.

Registration for HIP- Hospitality Innovation Planet visitors