Heineken 0,0, in search of a healthy lifestyle

For the first time, Heineken changes its iconic green color to blue, generally associated with the non-alcoholic category.

This is the 0.0 of HEINEKEN® that has chosen our country as the stage to show the world this product innovation that is already marketed in 14 European countries.

Spain is the first country in the European Union in consumption of alcohol-free beer, and for this reason it is the best showcase for the presentation of the first 0,0 of this Premium quality beer.

This has also sought to permeate the product with the open and cosmopolitan character of the city of Barcelona, ​​which last weekend hosted the Formula1 Spanish Grand Prix in which Heineken acts as a sponsor.

Alcohol-free beer goes beyond a trend or a passing fad, it has become a lifestyle that together with other drinks accompanies us on the long journey of life experience, influencing the hábitos de consumo and therefore in the quality of life.

With the century everything has changed, currently 75% of young people say they limit the amount of alcohol they drink when they go out at night and the way they consume is no longer the same, as a result, brands also innovate in the supply chain like the new ibeer that we already talked about in previous articles.

In order to publicize the product, in addition to the wide deployment that has been developed around the motor world, the company has developed a very broad advertising proposal with content from television spots, digital, billboards, as well as communication in the point of sale in hospitality and food, channels in which the beer is now available nationwide.

A very good beer 0,0

The Brewmaster Willem Van Waesberghe, was present at the presentation of the product and detailed us extensively, the long and meticulous process that they have developed over two years, to bring to light this excellent non-alcoholic beer®

In his words we discover part of the essence of 0.0:

Maintains the same 28-day brewing process, much slower than beers in its category, using only three ingredients (100% malt, water and hops) and the exclusive Yeast-A®, which ferments in horizontal tanks

With a balanced flavor and only 69 calories is a authentic lager and light 0.0 premium, which presents fruity notes and a smooth malt body with a balanced flavor.

Besides in our country there is the best technology to elaborate alcohol-free beer, created by Heineken itself, and as a result of its success, it is beginning to export to other producing countries.