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HappyBaby is a US baby food and products company. It has several factories around the world. Recognized as one of the best. The brand was ranked second in Inc Magazine’s 2011 list of the 500 fastest growing companies in the food industry category, which confirms its quality and relevance among moms who chose HappyBaby among 500 different companies.
History of the HappyBaby brand
HappyBaby, often referred to as HappyFamily, is a leading organic baby products company based in New York City. It was founded in 2003 by Shazi Vishram, the current CEO.
Her mission is to change the way American children eat. They offered parents healthy organic options. In 2005, Jessica Rolf joined as COO and founder.
The company launched its first product for Mother’s Day in 2006, a line of organic, fresh-frozen baby food sold through a chain of stores in New York City. By 2010, HappyBaby had grown to over $13 million in sales and ranked 68th on Inc. magazine’s list of fastest growing companies, with a three-year profit growth of over 3000%. By the end of 2012, the company employed over 70 people and its products were available in over 14 stores in 000 countries.
The company has raised $30 million in debt and equity financing from private investors through a series of competitions and has not sold shares to private companies or venture capital groups. It was independent and self-managed with all its activities until May 2013, when Groupe Danone acquired 92% of the company’s shares as the current owner partners. Shazi Vishram and Jessica Rolf, working mothers, continue to work in the day-to-day management of the company. Danone is the second largest baby food company in the world and is known for its extensive research into infant nutrition and its mission to improve health through the nutrition of as many people as possible.
Assortment of goods
HappyBaby is the first organic brand to offer a complete line of nutritious organic products for the healthy growth of toddlers and older children. The ever-improving, innovative company has pioneered the industry by adding probiotics to complementary nutrition in its products, such as chia, probiotics, and plant-based DHA and choline for brain growth and eye health.
Our mission is to provide safe, organic and nutritious food so that every child has access to the best possible start in life. In addition, the company offers other products for children that will help them take the first steps in life – learn to eat, drink, bathe and play.
The HappyBaby range has many positions.
All products can be divided into several main groups:
- baby food;
- nibblers for children;
- children’s toothbrushes;
- baby pacifiers;
- bath toys;
- teethers;
- swimming circles;
- drinkers;
- fruit grinders.
Production of children’s goods
“We are a company run by real moms,” Vishram told Baby Food. I don’t know of another brand that is owned by mothers and is independently supported in this category. We don’t need to take orders from bankers. We run our business by our values and I’m so proud of that. Women are part of the solution in terms of using business for the benefit of society. They come to the table with different values and perspectives. Because we are mothers ourselves and it is easier for us to fulfill this mission.
The company pays considerable attention to the raw materials from which the products are made. Materials include reliable chemicals, most commonly silicone and propylene. These products do not contain toxic chemicals.
It is worth saying that the company strives to ensure the safety of the child with the reliability of products. All goods are made in such a way that it is easy for children to handle them. Simplicity guarantees their hygiene, as they are easy to clean and clean.
Quality control of children’s products
Since the HappyBaby brand has many divisions and points of sale around the world, all the company’s products are subject to certification by the control authorities of the country where they are sold. Thus, the products are tested not only in the country of origin, but also on the territory of the Russian Federation itself, which increases confidence in its high quality.
HappyBaby in the global market
HappyBaby is still led by founder and CEO Wiersham and CEO Rolf. Vishram developed the idea while she was a graduate student at Columbia Business School, where she studied the baby products market. Rolf, a graduate of Cornell Business School, had a preliminary career at Whole Foods in research in 2005. Amy Marlow, MPH, RD, CDN and member of HappyBaby: The Organic Guide for Baby’s First 24 Months, is the company’s nutritional advisor. Both directors worked with charitable and sustainable organizations and wanted to develop environmentally responsible products with a positive social impact. Since its launch, the company has partnered with organizations such as Project Peanut Butter to help feed hungry children around the world.
Vishram has received a number of entrepreneurial and business innovation awards in recognition of her achievements. In 2011, she was awarded the New York Region Ernst & Young Entrepreneur of the Year Award and was ranked #2012 on Inc magazine’s Top Ten Women Entrepreneurs list. In 40, she earned the American Dream Award and was recognized in Crain’s New York Business 40 Under 2013s and Mighty Mother Magazine’s list of Most Powerful Moms. Most recently, she was honored by the World Economic Forum as a member of the XNUMX Youth World Leader. HappyBaby has been recognized for its dynamic team and extraordinary innovations, including winning Food Processing Magazine’s R&D Team of the Year, named one of America’s Most Promising Companies by Forbes.
HappyBaby’s baby brand works to stay authentic and appropriate for mothers as their little ones get older. The founder and CEO says the secret to the company’s success lies not only in focusing on innovative products that meet the nutritional needs of families on the go, but also in their funding from multiple sponsors that enhance brand credibility.
Where to buy brand products
In Russia, the HappyBaby brand is well-known, so the range of products is quite wide and varied. Now the most popular method is to buy goods online, but this is not always the best option. Children’s products are something that you should not save on. Products will directly contact the child’s body (nipples, drinking cups, nibblers, etc.). It is best to buy such things in pharmacies, as this is more reliable and increases the chances of getting a quality original item from the manufacturer, rather than a one-time copy. In addition, almost every pharmacy has a home delivery service, which also simplifies the process of buying goods. Below is a list of pharmacies where you can definitely find products of this brand.
Pharmacy Europharm
You can buy HappyBaby products at the Europharm pharmacy. She offers nibblers with nylon mesh, which are designed for children from six months. The manufacturer guarantees the simplification of feeding the child at this age, when the baby is trying to start eating on his own. The mesh is necessary so that food particles that are placed inside the nibbler (fruits, vegetables, berries) do not get into the baby’s mouth in large pieces. Thus, it should provide a safer meal. The pharmacy offers home delivery of products. More details on the pharmacy website.
Pharmacy IFK
One of the new shipments from HappyBaby to the IFC pharmacy is a children’s toothbrush. This device will help to accustom the child to hygiene from a very early age. For safety reasons, the company decided to make toothbrushes without a handle that the baby could harm himself with. Instead, the bristles are located on a silicone cap that fits over the finger. Both the child and the mother (if the child does not know how to use a brush) can carry out this procedure painlessly and safely. The brush is packed in a special plastic case, which is easy to transport. Such a device can be used both at home and on the road. Other offers can be found on the pharmacy website.
Pharmacy WER.RU
WER.RU pharmacy offers the widest selection of HappyBaby baby products. On the website of the online store you can find more than twenty offers from this company. Starting from teethers, nipples and toothbrushes and ending with bibs – everything that mom and baby cannot do without on a trip and at home. The availability of any products of interest can be clarified by the phone number listed on the site. If the product is not in stock, it is possible to purchase it under the order. The pharmacy provides a home delivery service.