Hair with character: find the approach
Wella experts have conducted a study and identified all the features of hair behavior. “Any length requires a personal touch,” Dr. Rene Rust, Wella Senior Scientist, explains all the nuances of hair care. For example, long hair is usually heavy and therefore does not hold up to styling. To remedy the situation, they need maximum commit. Medium length hair gives freedom of imagination: you can leave it straight, twist it at the ends or make it romantic. Such hair is the most mobile. A special degree of fixation will help to maintain the ideal shape. With short hair, you can create dynamic looks. Here we need tools that allow you to improvise without weighing your hair down.
“In beauty salons, clients completely rely on their masters to choose fixing agents, but at home they have to do it on their own. To make hair of any length look your best, it is better to use styling products with strong hold. Then the styling will keep its shape throughout the day, ”says Sascha Breuer, Wella international stylist, about the new Wella Forte products.
The Wella Forte line of products not only provides a secure hold, but also emphasizes the unique advantages of each hair length. Dazzling shine for long hair, creative shape and texture for short hair and amazing volume for medium length hair – 24 hours a day.