The fifth edition of the green podcast covers sustainable clothing production, textile recycling, mass market trends and small brand initiatives.
According to Greenpeace, 100 billion pieces of clothing are produced annually in the world. Fast fashion teaches us to frivolous shopping, we often do not think about how long the purchased item will live in our wardrobe and how many times we will need it. We are not accustomed to thinking that any of our purchases will sooner or later turn into garbage and end up in a landfill. There, synthetic clothes decompose for decades. And polyester (found in 60% of all clothing) decomposes and emits three times more greenhouse gases than cotton.
This issue has two parts and two experts who help us understand the topic. In the first part, we talked to Nelly Nedre, designer and founder of the Nnedre brand. In the second – with Yulia Bulgakova, head of the communications and press department of the region our country (our country, Kazakhstan, Belarus) of the H&M company.
Leading — Vitaly Letnitskaya.
In the first part of the podcast with Nelly Nedre, we discussed:
What is eco-clothing and why does the consumer need it?
Is it possible to build an eco-friendly clothing brand in our country? What are green technologies?
How to compete with the mass market, and will the cost of clothes of a local brand obviously be higher?
What trends in fashion and clothing production are becoming relevant in the world?
- Is the demand for small brands growing in our country? Are they popular outside of million-plus cities?
In the second part of the podcast with Yulia Bulgakova, we discussed:
Why is mass production of clothing dangerous for the environment? Do big brands realize this and change something in their work?
What does the eco-friendly production of clothing include – materials, technologies, working conditions in production, the possibility of subsequent processing?
What environmentally responsible projects are major companies implementing? What does H&M do?
How did H&M respond to the March 2020 recycling program scandal over supplier bad advice?
Does the growth of online shopping entail new risks for the environment due to an increase in the volume of packaging and the complexity of transport.
What to read on the topic:
- The end of shopping: what lies ahead for the fashion industry
- Why the head of Gucci created a platform to combat climate change
- Seven questions about the fashion industry’s environmental impact
- How and why mass market brands are switching to sustainable raw materials
- What new materials has the fashion industry found in ordinary trash?
- Eco-technologies in the creation of clothes: DECATHLON case
- How to wash consciously and sustainably
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We’d love to hear from you – write to us at [email protected], answers to which questions you could not find and which of the experts you would like to hear from us in the podcast.