There are digital solutions for bars and restaurants that go beyond simple technological devices for orders, payment or letters.
Do you know Google Street View ?. Yes, that tour through the streets of the world at the click of a button, as if we were in those places: Amsterdam, Mexico City, Milan or London, everything is within our reach.
And much more, Google has taken tours of Antarctica, almost every UNESCO World Heritage site, the depths of the sea, and countless other sites.
What does all this have to do with you and your restaurant? Simple, Google allows businesses like yours to upload a tour to Google Maps.
Thus, if your business is in Madrid, the people who “travel” the city by Google Street View, He can enter your restaurant and take a tour of it, and that, without a doubt, is a huge competitive advantage, which is little used, incomprehensibly, in the tourism and catering industry in Spain.
Here is an example of a tour within any business on Google Street View.
How to upload a tour of your business to Google Street View?
Unfortunately, not everyone can upload the tour, you must bear in mind that you must meet a series of technical requirements: a special camera, a minimum image resolution, the union or assembly of the images, and a host of other things that not just anyone. can and knows how to do.
Only a photographer endorsed by Google can do it, and they have the software to create it and upload it to Google.
You have two ways to search for a photographer: in your company profile in Google, in the control panel, in what we know Google My Business, you can request a virtual tour, and Google will communicate you with the one closest to your location, or well search directly in google.
It is not as expensive as you might think, and it depends on two things: the size of your business and the route you want to do, prices range from € 180 to € 1.000 in a large area.
Advantages of uploading a tour of your restaurant to Google Street
It is not as expensive as you might think, and it depends on two things: the size of your business and the route you want to do, prices range from € 180 to € 1.000 in a large area.
If we are proposing something that costs between two hundred and one thousand euros, you will surely want to know what advantages this outlay entails.
And trust me, it’s worth it …
Below I give you three reasons or better yet three advantages to decide to take this tour for your business on Google Street View.
1. It is virtual reality “light”
Have you used virtual reality glasses with Google Street View? You should try it, and if you have already tried it, you will know that you can walk all the streets with the movement of your head.
Your business can be a virtual toure from the comfort of your diner’s home when they are looking for a place to eat: they will have before them the possibility of seeing your restaurant as if they were there, without visiting it, against other restaurants that will have to be seen in photographs.
2. You attract more potential customers
It is estimated that at least 90% of people Google restaurants before deciding where to go, even if they already have one in mind, or already know at least one close to where they are.
Google highlights the results that Google Business has and all the information on the Google map, and even more so if there is a virtual tour of the business.
That means many more visits and more potential customers for your restaurant.
3. You encourage positive reviews
A business with a virtual tour available to everyone has the advantage that whoever goes, knows what they will find, and will hardly be disappointed, unless you and / or your team have a terrible day and the experience is disastrous, of course.
What are the consequences? That your positive comments will increase on your Google profile, without more.
And finally, the differentiation that comes with having a virtual tour of your business, it does not matter if you live in a small town or in a big city, geolocation technology and Google allow us to access a multitude of tools to compete against and how the big ones.