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The German trade fair call is increasingly important in the food sector and especially in products for Retail and Food Service.
The German tradition of exposing its products to the world is going far beyond the simple local fair that aims to open the market. For a few years now, the calls of the different sectoral associations have developed a fair program that is becoming one of the benchmarks of old Europe in the industrial, food and agricultural fields.
In Autumn, one of the most important food fairs on the continent has been held, Anuga, which far from competing with the international one in Paris, Sial, responds to a perfect complement in terms of the distribution of products for foodservice achieving an important symbiosis between manufacturers, distributors and end customer.
This concept of multidisciplinary space is consolidated with two exhibitions that will disembark in the old Germania in the next few days to offer the visitor a true experience in the field of snacks and sweets, as well as the best fruit and vegetable distribution platform, ISM y Fruit Logistics, respectively.
ISM the Future and the Heart of Snacks and Sweets
La feria ISM has become the largest specialized exhibition in the world of snack and sweet where in 4 days the world revolves around the most perfumed city in Germany.
In Cologne this congress is held annually, which brings together the largest and most professional producers of the aperitif ranges and the most prestigious confectioners and manufacturers of sweets and chocolates around one objective, “Make the world love snacking.”
Distributors and wholesalers have an unbeatable showcase to achieve commercial agreements from the avant-garde and traditional manufacturers that attend the event annually, which in this edition will exceed 1500 exhibitors.
The program of activities of the Fair offers different events and forums, which consolidate it as not only an exhibition space but also as a reference of trends in the face of new products and especially consumer demands.
The Forum of “New Product Showcase”, for new products is good proof of this or the “Innova Market Insights”, As a source of inspiration and trends.
Within the program of insolvency activities, since 2014, the awards ceremony of the “ISM Awards”, as maximum exponents of the merits of the sweet and aperitif industry.
From Sunday, January 31 to Wednesday, February 3 we have an appointment in the city of Cologne to sweeten ourselves and discover a fantasy world full of chocolate, confectionery sugar, pastries, sweets, candies, ice cream and snacks.
Fruit logistics in Berlin
La Fruit Logistica Fair Berlin, is another clear example of the importance that the agronomist world is reaching in Central Europe, as an importing country and in turn channeling the commercialization of the products of the Mediterranean basin in the north and east of the old continent.
The meeting is a clear commitment to promote business in the international fresh produce sector including all areas that participate in the market for fruits and vegetables.
From February 3 to 5, 2.700 companies from all over the world will be presented in the city of Berlin to offer a complete range of all the news, products and services within the processes of manufacturing, marketing and distribution.
Fruits, vegetables, nuts, dried fruits, packaging, labeling, transportation and especially since the last years IIT, internet solutions, stock management and cultivation techniques, They occupy the enormous enclosure that will revolve around the land and the field on the days of the event.
The Fair groups the exhibition and presentation of various conferences and seminars that are grouped within the Fresh Product Forum, which celebrates its 35th edition, where its presentations will revolve around “The challenges for world production and purchase” and the effect of “Climate change in crops”.
In parallel, the exhibition of trends of tomorrow, known as Future Lab, where innovative products, projects and solutions that improve the processes of the value chain in the fresh produce sector, will be in charge of glimpsing in brief presentations, where we are going and how we should do it.
The FLIA is the event that highlights and rewards innovation in new products or services in the fresh produce industry and they are a clear trend that we can discover in the 10 best innovations of this market year. We leave you 3 of them that surely are a clear sample of those that we will see throughout the two days in which they are presented to the visitors of the Fair:
Two appointments, two sectors and a world of innovation in the heart of old Europe.