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A new edition of the Gastronomic Marketing congress arrives again in Malaga to continue supporting the hospitality activity with the new challenges of the XNUMXst century
This will be the 5th edition of Gastromarketing, which tomorrow, March 15, will bring together in the Edgar Neville auditorium, of the Malaga Provincial Council, a large number of professionals and protagonists of the current hospitality activity.
The objective of the event that merges gastronomic activity with commercial marketing action revolves around Innovation applied to hospitality businesses, to collaborate in their modernization.
As in previous editions of gastromarketing. The four main themes on which the exhibition of the participants will focus will be focused on the action of the Masters of the Kitchen, the Professionals of the sector, communication together with criticism and technology.
People and the future of hospitality businesses
The chefs José Carlos García, Sergio Garrido. Diego Gallegos, Paco Morales, Mauricio Giovanini and the young man will awaken the culinary interest of the new signature cuisine with a vocation for experience and will share a poster with critics and journalists Esperanza Peláez, Pepe Ferrer and Laura Escobar who will give us their particular vision of the gastronomic world that comes from the client perspective.
EThe event will also feature the presence of other professionals from the hospitality industry, such as the Iglesias family, with Juan Carlos, Borja and Pedro reeling off the success of their brands such as Rías de Galicia, Espai Kru and Casa de Tapas Cañota.
In the plane of the Brand action, will delight us with his experience in the field of Branding, and the humanization of companies, Guillem Recolons, Founding Partner and personal brander at the personal branding consultancy “I am my Brand”
Another no less important profile is the attention that the local, the room and its important decoration model or style theme represent for the sector, and will be the architects and interior designers Rubén Picado and María José de Blas, from Estudio Picado & de Blas, those that will bring us the latest developments in the field of decoration and furniture that create trends
Technology will also have its moment of glory within the event, focusing its attention on the importance of the world of mobile Apps or technology portals that it is, helping to revolutionize the sector from a perspective of utility, dynamism and above all user experience.
The Gastromarketing Congress is aimed especially at Hotel Entrepreneurs and the Gastronomy, Which once again has the collaboration of the brand “Sabor a Málaga” that continues to support and disseminate the delicacies of the native Malaga products.