The Ministry of Agriculture, Food and Environment (MAGRAMA) has launched a new campaign to disseminate and support seasonal and national products, focusing on Fruits and Vegetables.
From December 5 A series of activities will be developed through the distribution centers to promote the consumption of these excellent products that are now in optimal consumption moment.
With the motto “FRUIT AND VEGETABLES from here and now” The actions seek not only to promote consumption in the general public but also to help the group of national producers to reactivate consumption on these pre-Christmas dates.
The decreases in exports due to the recent Russian veto and the economic and consumption stop that we have been dragging in recent years make this type of initiative an excellent “staging”So that our products are valued and appreciated while being disseminated and marketed with media support that praises and shows their excellent characteristics.
Ideal to complete the daily diet as the main contribution of nutrients in our “Mediterranean diet”, we must all unite to ensure that the success of the campaign is also a commercial achievement in sales, so that our much loved and representative agricultural sector can continue to be at the forefront of exports to third parties and quality and production be optimal in seasons to come.
The balance, variety and richness of the fruits and vegetables that are produced in our closest environment, is a more than enough guarantee for us to be part of the initiative as main actors in some of the actions that we now detail:
- Television spots will be broadcast on various channels to reach all homes with the outreach mission.
- On the internet, publicity impact actions will be carried out through digital media, publications of content related to the campaign and recipes with fruit and vegetable products through specialized blogs, and social media marketing through different social networks to that the scope of the objective of “Fruit and Vegetables, from here and now “ get viral to the largest number of Internet users.
- Screens will be installed in the most important distribution centers in the country to continue with the on-site dissemination in the places of acquisition of the products object of the same.
A very fresh and healthy initiative for all audiences, being able to actively participate in the dissemination and of course in this digital world that surrounds us an entertaining selfie on an interactive website created for the occasion, where they invite you to be one of the protagonists of the campaign with your photo, that if with the “main artists “, aubergines, carrots, apples, bananas … that of your choice.