Contents
The world has embraced a new passion, this time for everything Korean. And this applies not only to culture and food. More and more girls are adopting the Korean multi-step approach to skin care. We figure out what we should learn from Asian beauties.
Beauty in Korean flooded the Internet – this is an indisputable fact. Serums, boosters, masks in the form of bears, tigers, pandas and cats, BB-CC creams, cushions – all these cute cosmetic things look invitingly at us from the pages of glossy magazines, from store shelves and, of course, from the Internet. Searching for “Korean cosmetics” you will find a million articles about the strangest cosmetic products, such as donkey milk for dry skin or temple viper venom for wrinkles.
The Korean beauty boom that has fallen like a snowball on Europe and America is actually not accidental. For a good ten years now, the Korean cosmetics industry has been conquering the world with leaps and bounds. She is louder and louder about her achievements, overshadowing other well-known brands with a long-term reputation.
And it’s not at all a zombie mass, as one might assume. Let’s be fair – it is in Asian countries that all new generation cosmetic ingredients appear with enviable regularity.
Asian woman uses 8 to 14 beauty products
For Korean women, skin care is not just a ritual that they follow every day, but a real fetish built into a cult. Every Asian woman uses an average of 8 to 14 skincare products that perform the following functions:
- purification;
- washing;
- whitening;
- protection;
- toning;
- alignment.
“Standard Asian care regimen involves not only the use of a large number of cosmetics, but also the steady adherence to a certain routine. What does it mean? Applying products one by one from the lightest texture to the densest, says Charlotte Cho, author of Korean Beauty Secrets. “And not just smear it on your face as you have to, but with a set of certain gestures: from patting to a light touch.”
The goal that Korean women strive for is not to create the effect of beautiful, well-groomed and healthy skin, but to make it so by all means. And we really should learn from them.
Health from within
Beauty in Korean is more than just self-care. Beauty in Korean is not about what and how much you use for your skin, but about how you think. The main priority in Korea is health and perfect skin appearance. Women and men go to great lengths to protect and nourish their skin. The main thing is to act comprehensively.
The brand name doesn’t matter
No cosmetics manufacturer, even with the richest and most ancient history, can afford to rest on its laurels in Korea. Customers demand the latest and most effective products. All companies are forced to think ahead and continuously develop innovative products.
Innovation Above All
It takes an average of 6 months from the moment the idea of a new product arises to the time of its implementation in the store. For us, this is very little, but for Koreans, this is the optimal period. They do not have time to wait – if you do not have time to launch a new product on the market first, a competitor will do it for you. Hence such a flood of previously unknown means.
Visual component
Studies have shown that buyers attach great importance to packaging. This, of course, does not mean that they buy everything beautiful. But if a high-quality filling is hidden inside, then why not? The design thought out by marketers makes the products not only cute and funny, but also gradually instills the idea that skin care is not a boring routine, but a real pleasure. Cosmetics – from hand wipes to tonal cushion – are almost always with you. And if they are in a nice package, then you want to use them more often.
Skin is everything
Hiding pimples or post-acne marks under a layer of foundation is not about the Korean approach to beauty. In Asia, they choose means that would solve this problem and eliminate its consequences. That is why there are so many women in Korea with “makeup without makeup”. Once you’ve mastered the art of grooming, you can easily go out with minimal make-up and still look brilliant.
Everything starts young
Korean kids start taking care of their skin long before they get their first teenage pimple. They know that sun protection is important at any age, which is why it’s so rare for older people to have skin pigmentation. Healthy habits form not only character, but also the approach to life and personal hygiene.
The role of gestures
We have already said that Korean women have up to 14 skin care products in their arsenal. Interestingly, it is of great importance for them how to apply this or that product. For example, essence – with light circular movements, cream – by imprinting on the skin, and compact powder – by slightly pressing a powder puff or brush to your face.
The effect is shocking
For Koreans, it is extremely important that the skin glows, as if it had just been washed with water. They even came up with a special term for this state – chok-chok. So they say in general about everything wet and fresh. Having achieved the chok-chok effect, there is no doubt that the skin will not only feel better, but also look better.
Availability of care
Even the most innovative and advanced locally produced cosmetics in Korea cost quite reasonable money and are available to a wide range of consumers. In Seoul, for example, beauty shops are at every turn. Pay a little, and get effective products and advanced formulas in a beautiful package. The main thing is to recognize if the product is right for you. And if for some reason the remedy “didn’t work”, Korean women easily part with it and go for a new one.