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Free Digital Letter QR in 5 minutes
Digital cards in the hospitality industry are today one more element of our lives.
Without a doubt, Covid-19 has started a process of forced digitization in many businesses, which in a few months have had to incorporate terms such as QR digital menu into their lives.
The hospitality industry has been one of the sectors where the process has been experienced most intensely, although other types of business have understood the need to make a contactless service letter available to the customer.
Traditional digital letter
According to a study carried out from the digital letter portal with QR lacartaporfa.com, a business spends about 180 euros per year to print and renew physical letters. If we talk about a more special design, that budget can shoot up to 300 euros a year.
In addition to the cost, the wear (we have all seen letters with stickers changing prices, adding plates or having the waiter with them off the menu) or outdated, make the traditional menu a no-return service after the pandemic.
From lacartaporfa.com we have seen different approaches to “Digital letters with QR code”. Many businesses already had a website, and they have simply put a PDF on the website and generated a QR code. Others did not have a website and have used dropbox or google drive to do the same.
Every business must know what are the advantages and disadvantages of its digital approach.
A digital letter with a QR code is much more than a static document that customers can access through a QR. A good digital letter must have at least the following characteristics:
- Easy to use: Uploading products and creating a letter structure has to be very easy. (A restaurant, hairdresser or any other type of business has to be able to manage its menu of online services and update it from the mobile phone if you run out of a product or want to put a new dish or service)
- Offer a minimal marketing strategy: A digital letter must have minimal customer marketing functionalities. (Must be able to guide the customer. Choosing the order of the products in the letter, publishing offers, or uploading photos for the products that you want to promote the most are a minimum that any digital letter or digital menu with QR has to offer to Your clients).
- Always up to date: Many platforms establish restrictions in their business model to make the customer switch to payment mode. (A digital service menu should allow an indefinite number of updates and an indefinite number of letters and products at any one time).
The Prices of Digital Cards
Most letters or digital menus are paid services, with an average price of about 10 euros per month. The fine print of the contracts must be read well, to avoid surprises …
From La carta porfa, we receive many businesses that come from hiring services that offer low prices to attract customers, but that later establish restrictions that make them of dubious usability. These are limitations regarding the number of updates, number of letters or number of products, of which the customer is not aware until he is already inside.
There are providers that use the digital letter to offer other services by calling and bothering the client, and then ignoring their needs when they have a problem, without providing any kind of support or support.
Lacartaporfa.com was the first totally free digital letter. More than 2000 businesses support us. Through advertising a service is given without restrictions and without cost.
“We try that the experience with the clients, in spite of the publicity, is good. We offer an advertising oriented to the client, to their Internet searches and to their tastes, trying not to be invasive. “
It is important that advertising offers value to the end customer without having a cost to the business and making the platform a totally free service, with all the functionalities of a payment letter and without any restrictions.