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Limitations in the marketing of doctor’s offices mean that doctors and specialists do not have too many opportunities to promote their practice. HaloDoctor makes it easy – from now on you do not need to adopt online to have your profile on this telemedicine platform. Any specialist can set up a free account and increase their visibility on the web.
Limitations of the promotion of medical practice
Marketing of a doctor’s office is very limited by law. One of the basic regulations is the prohibition of advertising, i.e. encouraging and convincing about your competitive advantage. Additionally, according to the Code of Medical Ethics, the image of a doctor cannot be used for commercial and advertising purposes.
The Supreme Medical Chamber allows medical entities to disclose only the following information:
- name and surname of a doctor or specialist,
- contact details,
- office address,
- academic title and specialization,
- price-list of services,
- available payment methods.
Doctors can also provide information about their teaching, research and health activities, e.g. through health education articles.
Marketing activities of the doctor’s office
Good decisions regarding a marketing strategy require commitment and knowledge of the basics of marketing, which is not necessarily the main area of interest for doctors. When promoting a doctor’s office, it is worth considering such issues as:
- website of the clinic / clinic with an intuitive interface and attractive design, displaying the most important information and the possibility of online registration,
- positioning the website on Google,
- social media profiles.
Patients choose a doctor or specialist taking into account many aspects, including:
- the possibility of booking an appointment via the online form,
- opinions about the doctor, specialist and clinic on the Internet,
- current contact details,
- office hours,
- photos of the office, doctors, equipment, etc.
haloDoctor connects doctors with patients
The haloDoctor platform provides doctors and medical institutions with comprehensive services for telemedicine and stationary visits. It was created as an extension of Medfile EDM office software. The patient has the opportunity to find the right doctor by looking for the specialization, diseases or symptoms for which he wants to make an appointment and, of course, by the location. Depending on the availability of the schedule with a given specialist, he can arrange a stationary visit in the facility / office and an e-visit (chat, video chat or telephone).
“More than 6 doctors and specialists have already decided to use Medfile and haloDoctor, and more than XNUMX visits are made on our platform every day” – comments Rafał Piszczek, CEO of Medfile SA (haloDoctor.pl).
New: haloDoctor Free
HaloDoctor, which initially allowed the registration of only e-Visits, has recently reached out to doctors who want to focus mainly on stationary visits – now you do not need to provide telemedicine services to have your e-Business Card on the haloDoctor platform. Every doctor, specialist or medical facility can have their own website in the haloDoctor domain at no cost (the haloDoctor Free package is completely free). Moreover, all stationary visits are commission free.
The benefits of haloDoctor Free
- e-Business card on the haloDoctor platform
- Visibility in the search engine of doctors and specialists
- availability schedule
- online registration for an appointment
- settlement with patients using PayU
- no commission for stationary visits
- patients’ opinions about the doctor / specialist
Building the image of a specialist on the web
A business card in the haloDoctor domain is an opportunity to build your image on the Internet. The doctor can add a photo, information about the specialization and treated conditions, he can add certificates and completed training.
Each patient can evaluate the visit via haloDoctor in terms of the ease of use of the booking system, the availability of doctors, the quality of the advice obtained and the timeliness of consultations. Opinions about a given doctor or specialist are available on his e-Business card in haloDoctor.
Patients search for doctors on the Internet
What counts for patients is the possibility of online booking, selection of the type of consultation and the availability of appointments. Our data shows that 50 patients visit the haloDoctor platform every day in search of consultations.
With haloDoctor, the patient can:
- use the search engine for inpatient and online doctors
- see the doctor’s profile, price list and availability schedule
- register for an online or stationary visit,
- pay for a medical consultation using PayU,
- talk to a specialist as he or she wants: in the office, via video chat, chat or phone,
- receive an e-Prescription, e-Referral or e-Release.
The content of the medTvoiLokony website is intended to improve, not replace, the contact between the Website User and their doctor. The website is intended for informational and educational purposes only. Before following the specialist knowledge, in particular medical advice, contained on our Website, you must consult a doctor. The Administrator does not bear any consequences resulting from the use of information contained on the Website. Do you need a medical consultation or an e-prescription? Go to halodoctor.pl, where you will get online help – quickly, safely and without leaving your home.