Contents
Food marketing, trends and new technologies at the M4F-Ainia congress
Next November 20 will be the appointment of the II Congress of Marketing, food, beverages and mass consumption.
Innovation and creativity are the engines of marketing actions and at this time totally linked to food and beverages that are the focus of the congress that will be held in Valencia on November 20, in the surroundings of the Kinepolis of Paterna .
Companies that new technologies. they have brought the consumer closer to the place of main decision in the purchase of food products. To such an extent that information has changed hands, now it is the customer who chooses, and the brands that present their best value to make them fall in love.
Campaigns aimed at general population segments are no longer valid, each consumer is individual and different, so the offer is no longer only in the product, the value of the brand, the value proposition of each good, will be the key factors in the purchasing decisions of consumers in the coming years.
During the development day of the activities offered by the Congress of Marketing, food, drinks and mass consumptionAn attempt will be made to center the foundations of the new paradigms that society, consumers and manufacturers face in this new era.
Trends and novelties in food processing will be shown as avant-garde so that the “new products”Are key when it comes to understanding the changes in tastes of the digital consumers, which are increasingly part of the large national consumption, in a higher percentage and with exponential growth.
From the organization of the congress, the objective of the event is:
Make it a true meeting point, in an incomparable setting, in a space where Marketing, new technologies, exchange, information and trends for the food industry are key.
Renowned experts in the marketing sector in all its disciplines, from the food market, new technologies, packaging and auxiliary services of food and beverage products are given in the city of Turia to address the latest trends in consumption, marketing, e-commerce, etc.
El
Marketing of the senses
To understand the behaviors of online buyers, it will be analyzed and developed by Miguel José Quetglas Segura de LAB consumption, where “user experience” is the key to understanding and captivating “new consumers”
The M
enzymatic arkering
to achieve success, focused on collective thinking and on specific developments and activities that will reel us in Elías Azulay Tapiero de Be Original, to understand how and when pricing or segmentation actions should be carried out, associated with this new methodology called MEZD.
In search of the client’s falling in love, it will be one of the presentations where the search for excellence in line with an ecosystem of on and off actions will make buyers true evangelizers of our brand. It will be led by Carlos Pou Larrosa de Brain for food.
Every action and campaign must be accompanied by a good product and a good packaging, and brand coating, Jorge Saiz loyal of ITC Packaging will reveal the importance of the “coating” of the product or service to seduce the digital consumer through new technologies.
Register here for the “Major Congress in Marketing, Food, Beverages and Mass Consumption” and you will be able to benefit from the discount that we offer you as MEDIA PARTNER of the Event with a 20% discount on the registration price (Enter the following discount promotional code MPM4F114 when registering)
M4F-AINIA Awards Ceremony
The effort and dedication of the food and beverage companies will be rewarded on the day of the congress with the award ceremony for the winners in each of the categories that the organizers want to award.
The projects, the marketing campaigns, the ideas in general are the factors that will define the awards of this edition for the different categories:
- Most Original Product Award.
- Prize for the newest packaging.
- Award for the most attractive website.
A jury made up of purchasing managers, professionals from the sector, and from different business schools as well as a panel of consumers from consumolab ( first Spanish center dedicated to research and study of consumer preferences) who will vote for the best participating candidates, based on the criteria of Innovation, creativity and originality.