Focus on oneself is one of the main orientations of the personality.
At the bodily level — servicing one’s needs, at the psychological level — introversion, at the social level — egoism and consumerism, at the personal level — focus on growth and development, the pursuit of personal happiness or self-actualization.
Depending on the level of development of the individual, the focus on oneself may have different content.
Social focus on oneself for an undeveloped personality is a focus on direct reward and satisfaction, regardless of work and employees, aggressiveness in achieving status, dominance, a tendency to compete, irritability, anxiety, introversion. (Bass Orientation Questionnaire)