Curious information for those (men) who consider gallantry an empty formality: flowers increase the attractiveness of a man in the eyes of a woman.
Is a bouquet on a first date a sentimental formality? No, flowers really enhance the attractiveness of a man in the eyes of a woman, confirmed the French psychologist Nicolas Gueguen (Nicolas Gueguen)*. They don’t even have to be given — it’s enough that the flowers are part of the interior! Girls aged 18–20 were asked to watch a video in which a man talked about himself and share their impressions. Those who were in the flower-decorated room found the man more attractive. After watching the video, the participants of the experiment were taken to a room where another young man was waiting for them: his task was to talk the girl and invite her on a date. Girls from the «flower» room accepted the offer of a stranger in 81% of cases! Of those who were in the empty room, less than half agreed.
* Social Influence, 2011, vol. 6 (2).