This practice is unparalleled. Since the MAC AIDS Fund was established in 1994, sponsoring educational programs and treatment for those infected around the world, all funds for it have been raised through the sale of Viva Glam lipstick. The campaigns have already raised over $ 95 million in charitable causes. In this unusual way, MAC actually proves that beauty can really save the world.
This year, the singer Fergie took a direct part in the creation of the new summer shade of MAC VIVA GLAM VI lipstick: “MAC representatives gave me about 10 shades and offered me to choose one,” Fergie recalls. The singer has chosen a shade that looks equally good both during the day and in the evening.
Fergie is popular with young people, ”comments John Demsey, Chairman of the MAC AIDS Fund and International President of MAC Cosmetics. Fergie’s passion and personal views make her the perfect ambassador for VIVA GLAM VI.