Fifteenth edition of the AECOC congress | Food Service Magazine

Next week a new edition of the AECOC Hospitality Congress will arrive in Madrid

The event will be held on the 1st and 2nd of March in the Municipal Conference Centerl of the city, at Calle Estrasburgo, 8. 28042 in Madrid.

There are already 15 editions loaded with knowledge and trends in the world of hospitality or food distribution.

Managers and entrepreneurs from all levels of the value chain meet to share and learn first-hand the answers to the uncertain changing world of the horeca sector, and above all to the new trends and visions of the restoration brands in the field of consumption.

As in previous editions of the Aecoc Horeca Congress, it is a must for all those who want to be in the first line of departure, in the long-distance race that every year celebrates, the world of gastronomy at the service of the hospitality industry. .

During the two days that the event is divided into, we will be able to learn first-hand, the projected changes in the sector caused by the new consumption trends of the population and the success stories of national and international companies in the fields of innovation or the distribution of the hospitality channel.

The future of hospitality distribution

The value of innovation and the brand are key to understanding how the hospitality sector will evolve from the supply chain and distribution level.

Involvement Jacques Déronzier, CEO of Europa de Brakes, the European brand of the American Sysco, is a clear example of how they propose to transform the distribution to the hospitality industry in our continent, in this XNUMXst century of disruption and technology, as levers of change and growth.

He will also participate in the congress Mario C. Bauer, and the CEO of Vapiano Franchising International,  the benchmark brand in sustainability within foodservice.

From the national level, the participation in the round table of three players from the distribution in horeca, will show us how local distributors are being transformed and competing to face the new challenges of the market, such as the product, the temperature and above all the differentiation by value proposition versus price.

Three visions of three companies that provide knowledge and experience in the generalist, fresh and frozen lines, in the figures of Eduardo Garre co-founder and co-owner of Ehosa, Toni Rodés, co-owner and CEO of Assolim and Jordi Franch, Group CEO Cutting’s & Guzmán.

The congress completes its frenetic activity of two days of talks and presentations with the contributions of Tim Lowther, from Lowther Development Services; Andoni Goicoechea owner of Goiko Grill; Joaquín Capel businessman and franchisee of Best Meals and Just Food; Álvaro Gómez co-founder and CMO of LolaMarket, or Íñigo Pérez businessman and chef from Urrechu, among others

You can download here the complete program of the two days of the congress, which we leave you linked on the Aecoc website.