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Briefly about the drink
Faxe is a beer that originated on an island in eastern Denmark. Distinguished by the age-old prescription tradition of brewing. It is especially popular in the Baltic regions, taking second place after the products of the Tuborg concern.
Fax beer history
1901 The company was created by the Nielsen spouses, they managed it on an equal footing. She appeared in the city of Fax, on the island of Zealand. original name: Fakse Dampbryggeri.
1914 The name has been changed to become Faxe Bryggeri. The owner died, the leadership fell on the shoulders of the widow.
1920 The brewery successfully developed, export of alcohol and soft drinks was established in the territory of native Zealand, in Lollan, Falster (Danish islands) and cities near Copenhagen.
1930 Things were going uphill, sales were growing. But for the same reasons, water became scarce. It took to make an 80-meter well. Water reserves were found, filtered by limestone rocks. This water has become the main ingredient in both alcoholic and non-alcoholic products. The popularity of the company brought lager and strong beer.
1980 Exports to the Swedish and German markets were launched. The advertising slogan was “Der grosse Däne” (The Great Dane). By this name, beer is known to this day.
1989 Faxe Bryggeri merged with Jyske Bryggerier to form the second largest Danish brewery. Now, as then, it is called Royal Unibrew. Deliveries reached Kenya, in Africa.
2020 The plants are now located outside of Scandinavia, in Russian and Polish territory. The brand belongs to ZAO Moscow Brewing Company. Taste is somewhat different. Danish beer is recognized as more delicate and with less noticeable bitterness.
Species introduced in Russia
Faxe Premium, 4,9%
Light amber color. The foam is stable. The taste is expressive, pleasantly bitter, without sourness. Sweet nuances in the aftertaste. Smells like hops. Alcoholic beer is not spoiled.
Species introduced abroad
Amber, 5%
Bright gold. Harmonious bittersweet. A mild lager infused with caramelised malt for a distinctive flavor profile. Caramel is replaced by intoxicating bitterness. Smells like cornbread.
Gold, 5,5%
European premium lager. Balanced strong light beer. The taste is rich, but at the same time soft with hop notes.
Fax, 10%
Harmonious taste combines strength and light sweetness. The high alcohol content is achieved through standard brewing techniques. Drinks easily.
IPA, 5,7%
Indian pale ale. Brewed with mosaic hops and selected malts. Hops give the beer hints of citrus and tropical fruits, as well as the aroma of Danish pine.
Red Erik, 6,2%
Red, with a weak fruit and berry flavor. Full-bodied, fresh, with a slight sweetness of malt. Drinks nice.
White beer, 5,2%
Soft beer of golden color, has a harmonious and refreshing taste. Sweet with hop bitterness. Aroma is fruity with hints of coriander and orange peel.
Stout, 7,7%
One of the oldest types of beer, which is made from barley malt, Munich and dark roasted. Dark chestnut. The taste is soft, bitter-sweet with caramel tones. Smells like burnt malt.
Royal Export, 5,6%
Aromatic soft beer. Special yeast varieties give a velvety and vinous character. Drinks easily.
Royal Strong, 8%
Amber. Stronger than a standard lager, but pleasant, light and fruity on the palate. The high alcohol content is countered by a subtle sweetness.
Premium Collectors Lager, 5%
Classic premium lager with a characteristic velvety taste. Full-bodied and well-balanced pale beer with malty undertones.
Free, 0,0%
Non-alcoholic drink with the taste of real beer. Welded with a patented method. As a rule, non-alcoholic beer is produced by evaporating the alcohol, but fermentation is also used here, which excludes the formation of alcohol inside the tank. Golden color with white stable foam. The taste is fresh.
Interesting Facts
The beer is easily recognizable by its distinctive design: the can features a Viking wearing a horned helmet.
The ideological inspirers of the brand are legends about Scandinavian gods and warriors. Links to stories about Thor, Loki and Midgard are attached to the company’s website. But their main source, of course, is the Elder and Younger Edda.
From the Old Norse “faxe” is translated as “horse’s mane”.
The slogan from the advertisement of the drink: “Faxe is a beer for modern Vikings.”
In 2016, the Viking tape was released on Russian screens. Royal Unibrew acted as a sponsor.
Relevance: 21.05.2020
Tags: beer, cider, ale