Favorite cosmetics of millennials

If you were born after 1981 and before 1998, this article is for you. Well, or for your relatives, friends and acquaintances who, for example, do not know what to give you for your birthday. Get a hint.

Features of cosmetics for millennials

To begin with, about who millennials are and how they differ from other generations. These are people who were born after 1981 and met their youth in the era of the millennium – the beginning of the new millennium.
They are also called generation Y, generation next and the abbreviation YLLO, which stands for Young Liberty Love.

Scholars characterize millennials as the “Peter Pan generation” who have no desire to grow up. In part, this is reflected in appearance: millennials, who are now well over 30, look younger than their parents and grandparents at the same age. What’s the secret?

Girls who have joined the ranks of active beauty users in the XNUMXst century have become not only witnesses, but also the main initiators of changes in the beauty industry. The “selfie” generation, not parting with a smartphone, living at high speeds both in the real and virtual worlds, makes special demands on cosmetics that are not limited to the boring word “efficiency”.

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What should be the beauty product to please the millennial?

  • multifunctional

    Everything that is applied to the face should perform many different tasks at once: moisturize, mattify, protect, give radiance.

  • photogenic

    The main criterion for that very effectiveness is a cool selfie in social networks.

  • fast acting

    The result is needed now, not tomorrow. No time to wait. Who did not have time – he was late.

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4 types of cosmetics for millennials

Mask for the face

An ideal product for millennials – the result is achieved in 15–30 minutes, and a photo of a face covered in white, green, blue, and even gold substance collects hundreds of likes on social networks.

By the way, multi-masking – the simultaneous use of several masks at once – came to real beauty life precisely from social networks. And he stayed in it for a long time, because the skin on the face is indeed heterogeneous: some areas are drier, while others are fatter. So yes! Masks are everything.

Mask “Magic of Clay. Detox and Radiance, L’Oréal Paris based on three different types of clay. It also contains charcoal, which absorbs sebum quickly and well.

Mask Hydra Zen Jelly Mask, Lancôme enriched with rose water and peony extract, suitable for sensitive skin. After a week of use, the skin looks fresh and rested.

BB Cream

The benchmark for a multi-tasking product – care and makeup in one formula.

  • Moisturizes.

  • Soothes.

  • Evens out tone.

  • Hides imperfections.

  • Protects from the sun.

The favorite of millennials is in the assortment of almost all brands – from the mass market to luxury. See for yourself.

BB-cream “Secret of perfection”, Garnier with vitamin C and mineral pigments acts instantly and long-term.

Dream Fresh Satin BB Cream, Maybelline NY – Light gel formula with moisturizing serum adds radiance.

Couchon

Another bestseller and multi-tool product. It is classified as a compact foundation. In fact, this is the same BB cream, but it has more tinting pigments. Accordingly, the covering power is higher, and the texture is lighter.

But the main thing in cushion is not so much the content as the format. This is a box that looks like a powder box, inside of which there are two compartments.

  • On the top there is a compartment for the sponge with which the product is applied.

  • On the bottom is another sponge soaked in foundation.

They are separated from each other by a partition. Effectively? Yes. Practical? More than that: the product is applied in no time and takes up almost no space – it is convenient to carry with you.

The cushion format has become so popular that now blush, correctors, and highlighters are already produced in the form of impregnated pads.

Teint Idole Ultra Cushion, SPF 50, Lancôme provides a light but dense tonal coverage, moisturizes, protects from ultraviolet radiation.

Foundation-cushion My Armani To Go, Armani With a light texture and a comfortable applicator, it moisturizes, adds radiance and protects against UV rays with SPF 25.

Micellar water

Contouring, strobing, eyebrows like Cara Delevingne – even the most natural makeup actually involves quite a lot of cosmetics on the face. But in the evening it must be washed off. Best of all – micellar water, ideally with oils in the composition, to remove even waterproof textures without problems.

Millennials choose micellar water, and rightly so. It does not irritate sensitive skin, acts gently and delicately.

Micellar water with oils, Garnier does not leave a greasy film.

Micellar cleansing gel, Garnier foams and rinses off with water along with makeup and impurities.

Micellar water biphasic, L’Oréal Paris Removes even stubborn make-up with a gentle swipe of a cotton pad.

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