A palace coup took place in the French fashion house Givenchy ten years ago, when new creative director Riccardo Tisci brought gothic suits, rose hats and studded accessories to the catwalks.
The faces of the models were pasted over with rhinestones, massive earrings were inserted into their noses. This shocking aroused the interest of the fashion industry and made Givenchy a brand-trendsetter.
It would seem that now changes should be expected in perfumery. But Riccardo Tisci managed to take an unexpected route here too. His works impress not with avant-gardism, but with an amazing combination of familiar notes. For example, last year’s novelty Dahlia Divin, Givenchy, was fragrant with jasmine, sandalwood, patchouli and sun-warmed yellow plum. “But I can’t recognize any of the listed notes in this smell. It seems that it consists of a single chord of some unknown flower, ”singer Alicia Keys, the face of this fragrance, shares her impressions. This is how the “divine” dahlia smells in the imagination of Riccardo Tisci. After all, a real flower has no smell.
Now the art director of Givenchy has decided to surprise us with a new version of Dahlia Divin, releasing the fragrance in eau de toilette concentration. “I like to repeat that this is a fragrance for a modern goddess,” admits Tishi, “but he himself is able to turn any woman into Aphrodite, wrapping her in a passionate and feminine veil.”