Fashion cosmetics: how jenzers choose products

Genzers – generation Z, they are also centennials, postmillennials, linkers and, finally, I-Generation, were born in 2000 and later. These people are not even 20, but you still have to look for such beautyholics! They make up the vast majority of consumers of all cosmetic products. And this generation approaches the choice of brands with knowledge of the matter.

Genzers: who are they

Today’s 18-year-olds pay great attention to what they buy.

If you are under 18, then you are definitely a Jenzer. And you can hardly imagine how you can live without the Internet, social networks, LTE or Wi-Fi, wherever you are. Most likely, you consider Skype and Viber the last century, while Whatsapp and Telegram, as well as Instagram, are your usual media and connections.

The virtual world for jenzers is an environment in which they feel like a fish in water. Centennials give a lot of energy to education, work, sports. To surprise this generation is another quest. Manufacturers of color cosmetics and skin care products must work very hard to interest jenzers. There are chances for products that:

  • have beautiful packaging (it looks spectacular in the photo and collects likes on instagram);

  • have a clear composition;

  • operate effectively;

  • easy to use;

  • reflect trends.

What cosmetics are suitable for jenzers

The generation of 18-year-olds spend a lot of time with gadgets, which is why their skin suffers.

Jenzers try to be in time everywhere. No wonder their skin suffers from urban smog, dust and other pollution. The accelerated pace of life, stress, time troubles in school and at work – all this in one way or another affects the health of the skin.
What happens as a result?

  1. The process of cell renewal is disrupted.

  2. The moisture level drops.

  3. The skin becomes sensitive.

These troubles are explained by quite understandable reasons:

  1. lack of sleep;

  2. prolonged stay in front of a computer screen;

  3. inept use of make-up;

  4. polluted air in a big city.

Biotherm is one of the pioneers in the application of biotechnology in skin care products. Back in 1952, the brand discovered the benefits of thermal plankton and has been using the extraordinary power of this component ever since. In addition, Biotherm pays serious attention to protecting the environment – this is important for jenzers, because the problems of the planet’s ecology are no longer abstract for them.

Jenzers follow fashion trends in all areas, including cosmetics. Moreover, they themselves set trends.

New funds for jenzers

Each of the three new Aqua Facial Concentrates in a pocket-sized bottle is a unique treatment that can be used whenever the skin needs it. The recipe for success is a comfortable texture and high-performance ingredients. In 2020, in addition to the concentrate, convenient sheet masks with a similar composition and fast action appeared: 15 minutes – and the skin is transformed.

Aqua Bounce Facial Concentrate, your skin’s firming formula

Aqua Bounce combats dryness and restores the skin, softening and smoothing it. The key active ingredient is hyaluronic acid, which is able to retain a large amount of water and thus provide powerful hydration. The product is enriched with the brand’s favorite component – Biotherm Life Plankton ™ and glycerin of natural origin. It is gentle and suitable even for sensitive skin.

Use this product during your morning skincare routine after cleansing for maximum hydration.

Aqua Glow Facial Concentrate for Glowing Skin

The key active ingredient is a Vitamin C (CG) derivative, an antioxidant with exceptional tone-leveling properties. In combination with ceramides, which are involved in strengthening the skin’s barrier function, this ingredient enhances its radiance. Aqua Glow also contains Biotherm Life Plankton™ thermal plankton and natural glycerin and is also suitable for sensitive skin.

The new tool will not take up much space in your purse and will come to the rescue at the moment when you want to give your skin a glow.

Aqua Pure Facial Concentrate for Clear Skin

Aqua Pure neutralizes oily shine, tightens pores. Ease of application and mattifying effect is ensured by Airlicium technology, borrowed from space medicine. Formulated with Salicylic Acid, a proven exfoliating ingredient that also promotes the renewal of imperfection-prone skin.

It is recommended to apply before bedtime to promote active nighttime skin repair, improve its condition and prevent the appearance of oily sheen.

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