Facial serum: what it is, how to use and apply [Vichy experts’ opinion]

Serum (serum) is a cosmetic product in which active ingredients are presented in high concentration. That is, the active ingredients are the same as in creams, but their specific gravity is many times greater. The formula of the serum is such that it is almost instantly absorbed and shows the result faster than the cream. Sometimes, instantly.

The active ingredients are up to 70% Bonus terms and conditions apply serum, while in their creams 10-12%, the rest is the base and structure-forming ingredients: emulsifiers, emollients (softeners), thickeners, film formers.

• moisturizing;
• food;
• regeneration;
• lightening age spots;
• stimulation of collagen and elastin production;
• restoration of water-lipid balance.

• antioxidants – enzymes, polyphenols, minerals;
• vitamins C, E, group B, retinol;
• hydrofixators – hyaluronic acid, glycerin;
• acids AHA, BHA, which provide peeling;
• ceramides that restore the water-lipid balance and protective properties of the skin;
• peptides that stimulate the production of collagen and elastin.

• 1-2 times a day, in small quantities – 4-5 drops;
• only on cleansed and toned skin – it is desirable that it be moist, this will enhance the effect of the serum.

• Usually, serum, unlike cream, does not create an occlusive film on the skin, therefore, it requires subsequent application of the cream. If it provides “sealing”, manufacturers recommend using it as an independent tool.
• The great advantage of serum is that it acts as a catalyst for the effectiveness of creams. By supplementing the care with a serum, you will increase the intensity of other products and, accordingly, notice the result earlier.
• Some serums prepare the skin for cosmetic procedures, prolong their effect, and speed up the rehabilitation process.
• Serums work well in pairs – for example, antioxidant and moisturizing.