Philip van Hooser is a well-known business consultant working with US service industries. At the heart of his book is the so-called Willie method, named by the author after a taxi driver from South Carolina.
Philip van Hooser is a well-known business consultant working with US service industries. At the heart of his book is the so-called Willie method, named by the author after a taxi driver from South Carolina. Many years ago, Willy struck Philip van Hooser’s imagination by smiling sincerely at him, asking questions with genuine interest, and keeping his promise by arriving at the hotel on time. It is this principle — to provide the client with a service that slightly exceeds his expectations — and allows, according to the author, to make him «ours forever.» In Russia, where the service sector is undergoing a period of rapid development, van Hueser’s book will be especially relevant.
Generation, 224 p.