EXPERT COLUMN. What is he worthy of care at any age?

The 50th anniversary of the famous L’Oréal Paris slogan “Because you deserve it” made us think about how its meaning has changed over the decades. Solid age for an advertising slogan. So what is the care or attitude we deserve? We are talking with a dermatologist, L’Oréal Paris expert Anastasia Burobina.

What does it mean for a woman to “look worthy at any age” from the point of view of a dermatologist-cosmetologist?

To look worthy means to have very good quality skin. When there are no vessels, spots, redness, especially in the central part of the face. The skin should be smooth, radiant, uniform in color in accordance with the phototype. And it has nothing to do with wrinkles. They can be. It’s about the quality of the leather. Violation of the contour of the face, excess subcutaneous fat in some areas are traces of time. But there should be no extra edema, pastosity. That is my vision.

How have ideas about age and self-care changed in recent years/decades?

In Soviet times, when the slogan “After all, you deserve it” was already sounding and well-known in Europe and the USA, we did not attach much importance to how a woman looks exactly from the point of view of dermatology and cosmetology. There was a poor selection of decorative cosmetics and a single cream. Wrinkles, facial contours – there was no talk of this at all. The woman was “worthy” to fulfill the plan, to achieve success at work or high milk yields – on the collective farm, to give birth to ten children. And what she likes or dislikes in her appearance did not play any role. And no one really knew how to apply makeup correctly. To whom nature gave, they rejoiced. No one was going to consciously improve the quality of the skin, remove deep wrinkles, fight the manifestation of age on the face.

In the early 90s, it was also not possible to deal with the quality of their skin, everyone was preoccupied with other things. Already closer to zero, it seems to me, a woman received (or won back) the right to engage in self-realization, earn money and move up the career ladder on her own, without the help of men. She felt like the mistress of her life, her destiny, and, naturally, began to take care of herself and her skin. And only then did this famous slogan make sense for our women. To have self-esteem, you do not need to prove anything to anyone.

Feeling attractive when you are pleased with the reflection in the mirror adds self-confidence. The posture is corrected, a special become appears. A woman confidently goes through life and receives compliments. Accordingly, little by little, everything conceived begins to turn out. Therefore, today, when a woman is “at the helm” and has achieved a lot on her own, it seems to me that having good skin is one of the signs of success and well-being. Especially for this today there are all the possibilities.

What is it, this care that we deserve?

I believe that, first of all, it is a care that is as comfortable as possible, it is pleasant to use it in the morning and in the evening. I don’t like the word routine. This is just a nice ritual of beauty. After all, if a woman loves herself, she loves her skin. And it seems to me that it is very important that the products have a silky texture and smell pleasantly. After all, an exquisite aroma evokes good associations and memories. Beautiful packaging is also important – it is also a manifestation of love and care.

A woman deserves all the best, simply because she was born a woman.

This is a postulate that does not require proof. A woman is a creature to be taken care of. It’s great if others do it, but she herself should not forget about it. For a woman, decent care means pleasant moments of beauty, when she can retire to the bathroom and pay attention to her skin, face, neck, get maximum pleasure in the process of caring for herself, and then also see a worthy result – improving skin quality. The skin of the face today is still the very “clothes” by which they meet. A person with a healthy complexion and clean skin is conducive to himself and inspires more trust in people at a subconscious level.

How to take care of the skin to be in a good way a woman beyond the age?

First of all, the face should be as natural as possible and retain its individuality. The beauty is that we are all different. Each is beautiful, but with its own shape of the nose, cheekbones, lips … Women can change differently with age, because they have different aging morphotypes and genetic predisposition. To overcome the influence of age, it is important to understand how you age, what to pay attention to and at what age to apply certain skin care products. It is better to engage in the prevention of aging, to postpone the manifestation of certain signs of it as much as possible, rather than trying to get rid of them later.

A woman at any age can have clean, radiant, uniform in color and texture skin. This is where all the beauty lies. Because wrinkles with a uniform complexion look noble and do not spoil a woman at all. On the contrary, they add wisdom to her – a mature beauty that always attracts attention.

When to start anti-aging care and how should it be?

Ideally, you should start as early as possible. The most important thing in care is the prevention of aging. If you have a crazy schedule, if you sleep three hours a day, you need to take care of your skin from a young age: use antioxidants, external products that neutralize negative factors as much as possible. But we are talking about prevention. It is not necessary to use cosmetics for mature skin at a young age. This is completely absurd, because the skin adapts. It is completely rebuilt within a month according to the funds that are applied to it. And if you use more concentrated creams and then move on to less concentrated ones, you will most likely not see the desired result.

How to achieve the desired effect at different ages? What do we have at our disposal for this?

At 30, you can connect products with retinol. But the indications for their use are very individual. It seems to me that we need some kind of online school that will help women conduct self-assessment. In my opinion, literally 2-3 lessons are enough to find out what you need and make a plan. And then everyone decides for himself whether to stick to it or not.

What is the main piece of advice you would give to women? What are we missing?

Dear women, love yourself! Take care of yourself, your body, skin, hair. You should be absolutely comfortable, pleasantly alone with yourself. Then you will think positively. And success will come by itself. This is what you deserve! Love yourself, choose the best you can afford. Find home care products that give you pleasure, that turn routine into a beauty ritual. At least three or four minutes a day, in the morning and in the evening, be just a woman, and not a woman-mother, woman-wife, woman-leader or manager. Here is my most important wish for all women. It is not so easy given the burden of responsibility that each of us bears. But it’s possible, it’s a matter of priorities. When a woman loves herself, others love her too. It is very, very important that everything is harmonious – both inside and out.

Cosmetics for which this slogan was created

In the context of the 50th anniversary of the slogan, which reminds each of us of very important things, we have chosen several new products from the huge palette of L’Oréal Paris. According to the editors, they best reflect what our expert was talking about. Meet!

Serum with hyaluronic acid for the face and neck “Revitalift Filler”

The serum contains hyaluronic acid at a high concentration (1,5%). The composition includes both high molecular weight and low molecular weight versions of this component. The first forms a weightless breathable film on the skin to prevent moisture loss and moisturize the outer layer. The second one is able to penetrate deep into the epidermis and saturate the skin cells with moisture from the inside. An excellent source of hydration that skin needs at any age.

Face cream with hyaluronic acid Eye Cream for Face “Revitalift Filler”

The beauty of this novelty is that it is suitable for sensitive skin of the face, including the area around the eyes. The cream provides intensive hydration due to the combination of different forms of hyaluronic acid. It has a delicate, melting texture and will perfectly cope with the task of initial anti-aging care.

Night serum with retinol “Revitalift Laser”

Retinol is recognized as one of the most effective anti-wrinkle products, as well as an effective component for the prevention and correction of other signs of skin aging. The serum contains 0,2% pure retinol, which allows you to see the result quite quickly. After a month of regular use, even deep wrinkles become noticeably smaller. Serum is applied only in the evening and requires the use of sunscreen cosmetics the next day.

Revitalift Filler Day Cream SPF 50

The retinol night serum described above is conveniently paired with this anti-aging day cream with a high degree of sun protection, which in itself serves as a prevention of photoaging of the skin and protects against the formation of pigmentation.

Peeling effect ampoules “Revitalift Laser”

Another relatively new product in the anti-aging line is glycolic acid serum in ampoules. Peeling is a significant component of anti-aging skin care, helping to renew it, correct age spots, uneven skin texture and tone. Ampoules are applied at night, like products with retinol, and in the morning the skin also requires sunscreen.

Our test will help you to understand more about L’Oréal Paris cosmetics and choose your line:

After all, you deserve it!