Eves

“Evalar” is one of the largest pharmaceutical companies in the Russian market, which are engaged in the production of dietary supplements for various purposes. According to the estimates of international rating agencies, the market share of Evalar in Russia in 2014 was about 17% of all products of this purpose. The production and head office of the company is based in the Altai Territory in the city of Biysk.

history of the company

The birth of the production of biologically active additives took place in 1991 on the basis of the federal research and production center for the defense industry “Altai”, where at that time the head of the technological group was the founder of “Evalar” Larisa Prokopyeva. Conversion processes at that time led to the reformatting of defense production, first to the production of chewing gum, and then to the production of decorative cosmetics, with the cooperation of Polena’s Polish partners.

The very name of the company “Evalar” implies the quintessence of the names of the founders – Eva Dambrowska and Larisa Prokopieva.

But the high competition of the cosmetic market forced the management of “Evalar” after 3 years to change the type of activity to the production of medicines. Since the company had insufficient material support, it could not bring new pharmacological preparations to the market, so the leaders limited themselves to the production of briquettes with medicinal herbs, and a little later they patented the industrial processing of Altai mumiyo. After that, “Evalar” began to be considered one of the founders of the bioadditives market in Russia. The benefit and convenience was that biologically active additives (BAA) were subject to certification without long tests and an impressive list of permits. Therefore, the second common dietary supplement from Evalar was Ankir-B, an analogue of the popular Herbalife, offering easy weight loss based on food microcellulose.

Since 1996, the company began to actively advertise its own products in federal publications, which helped to increase sales by 2 times in the same year, and by the same amount in the next. In 1998, the revenue of “Evalar” was equal to 78 million rubles, and already in 2001 – 138 million. Advertising campaigns were paid 15% of revenue annually, which led to the fact that in 2013 the amount of advertising campaigns became 2,5 billion. This allowed “Evalar” to become 21st in the list of the largest advertisers in Russia.

The company has powerful own assets in the form of factory facilities and foothill plantations, as well as a pharmacy network, which not only sells the manufactured goods, but also helps consumers understand the products and understand its advantages.

Products “Evalar”

The basis of the company’s product line is various plant, animal and mineral dietary supplements. Evalar’s production volumes are steadily growing; in 2012, they produced one and a half billion capsules and tablets for various purposes in a year. There are more than 200 product names in the catalog, however, in this quantity there are special products – leaders. These include the popular drug “Turboslim”, the share of sales of which occupies a quarter of the total turnover of the company’s products.

The developers of “Evalar” are constantly creating new formulas and types of medicines. Not so long ago, fish oil appeared on the market in the form of a sparkling orange drink – “Omega-3”. This drug has no analogues in Russia, since the usual and tasteless fish oil at its base does not taste at all. This was achieved due to the fact that experts placed its active components in microcapsules that open not in the human mouth, but in the intestines. This allows the taste buds to bypass unpleasant sensations without compromising the effectiveness of the fish oil one gram.

As a rule, it takes at least a year from the development of new products to their introduction to the general market. After the introduction of foreign sanctions, the company decided to deal with interruptions in the supply of raw materials with the help of the development of dietary supplements based on Altai herbs. In the modern world, all kinds of sports protein shakes, amino acid complexes, energy drinks are in high demand. It is these products that have become an innovation in the post-sanction business ideas of Evalar – now the company produces well-known products “Sport Expert L-carnitine” and “Sport Expert Creatine”, which increase endurance, muscle mass without fat, reduce fatigue.

The products of the Evalar company are presented on the foreign market, it is the owner of many Russian and international awards, its effectiveness has been proven by numerous studies, certificates, and most importantly, reviews of patients who have been using the company’s products for many years.

Raw materials and production capacity

In 2002, the company invested its own funds in the amount of 450 million to build a new production complex in accordance with the GMP standard, which became operational just 2 years later.

This manufacturer owns herbal foothill Altai plantations with a total area of ​​1 hectare, allowing to provide raw materials for its own production by 30%. The remaining 70% of the required herbal extracts, vitamins and amino acids are purchased from foreign suppliers.

In 2012, the design of a new production and administrative facility of the Evalar company was launched. This case should double the output in the near future. The complex of this production association will include 4 laboratories – microbiological and 3 research. The launch of this facility will provide employment in 300 jobs.

The Evalar company is the only one in Russia engaged in the production of dietary supplements according to Good Manufacturing Practice standards – Good Manufacturing Practice. The aforementioned microbiological laboratory will be an example of the use of the standard in practice. It will be tested for bacteria, yeast and mold raw materials, intermediate and finished products of the brand. The room for this laboratory is finished with a modern coating that can be treated repeatedly and without hindrance with the most powerful detergents and disinfectants, ultraviolet rays. The ventilation and cleaning system, which changes the air at a frequency of 20 times in 1 hour, allows you to maintain the room in a sterile form so that it is impossible to detect a single speck of dust in it. Modern production technologies contribute to the production of the highest quality products, which are in demand in 23 countries around the world, including Germany and the USA.

It is important to say a few words about raw materials for production. The most healing Altai plant is the golden root or Rhodiola rosea. On an industrial scale, this plant began to be cultivated precisely thanks to the production facilities of Evalar. The survival of this plant could never provide its biological properties that are used in medicines. Altai pharmacists grow Rhodiola rosea at an altitude of 1000 meters.

This height provides the plant with the necessary air and temperature conditions, which serve as favorable factors for replenishing the medicinal biological qualities in the plant. This component is fundamental in many brand products – balms, tonic elixirs, for example, Golden Root is one of the active components of the Evalar elixir, along with 20 more active herbs.

In addition to Rhodiola, specialists grow other plants necessary for production on their own plantations:

• pubis;
• oats;
• motherwort;
• clover and others.

In 2013, the management planned the construction and launch of a new pharmaceutical complex for the production of tablet preparations, for which about 3 billion rubles were allocated. It is assumed that this complex will produce about 6 billion capsules and tablets annually. At the existing production facility, 3 hectares of land have been allotted for its construction. The design capacity and full payback of this complex should be achieved by 2023.

The Biofarmator enterprise, which is a subsidiary of Evalar, has completed the construction of a biotechnological complex in Novoaltaisk, which is intended for deep processing of wheat in the amount of up to 200 tons per year. This enterprise will also be engaged in the extraction of ascorbic acid, sorbitol, glucose substance, gluten, starch, feed yeast protein.

The modern territory of all divisions of “Evalar” is 13 hectares. These are 2 production enterprises, its own boiler house, auxiliary buildings and warehouses, an artesian well, and so on, which helps to ensure a complete production cycle, including drying, extraction, and evaporation of herbs grown on 400 hectares of their own land near Biysk.

Since 1994, Evalar has had its own network of pharmacies, which, although unprofitable, according to the statements of the company’s owners, is still necessary to support the brand and the possibility of providing free consulting services in the regions.

Product quality control

Evalar has a rather high reputation in the market, based on the quality of its products, guaranteed by the Integrated System of Quality and Product Safety, which the company has long implemented and successfully uses.

The quality of manufactured products is strictly controlled at all stages of the production and life cycle:

• at the development stage;
• at the research stage;
• at the evaluation stage of suppliers and raw materials;
• at the stage of input control of materials;
• at the production stage;
• at the stage of checking the finished product for compliance with the necessary requirements.

In the production of dietary supplements, change management is implemented, emerging deviations from standards are controlled, all types of emerging risks are analyzed, including food safety risks. “Evalar” has quality certificates to Russian and international standards.

After various audits and inspections, the company has conclusions on compliance with the international standard ISO 9001:2008 “Quality management systems. Requirements”, certification scheme FSSC 22000 (Food Safety Management System Audit and Certification Scheme), International GMP requirements, European GMP requirements, Good Manufacturing Practice Rules adopted by the Ministry of Industry and Trade of the Russian Federation.

The priority for the development of the enterprise for the management is the continuous improvement of the Integrated Quality and Safety System for Products according to ISO, GMP standards, as this makes the products competitive and able to be in demand all over the world.

For many years of activity of the Evalar company, there have been recognized cases of unfair competition with its participation, facts of violation of hygiene requirements, as well as cases of advertising when manufacturers misled consumers with information about the medicinal properties of dietary supplements, compared their products with competitors’ products, which is contrary to the Law “About advertising” in Russia. These facts were taken into account by management and no longer arise in the activities of the company.

company in the world

The Evalar manufacturing enterprise is actively expanding into the global pharmaceutical market. The company’s products are registered for delivery in 23 countries, including Western and Eastern Europe, Australia, the Mediterranean, the Baltic and CIS countries and the Middle East. The percentage share of all export goods is a tenth of the production capacity, both the volume of sales to the foreign market and the product range are constantly expanding. In 2014, representative offices were opened in Bratislava, Paris, Miami, Sydney. International online sales of the brand are also expanding. The most famous international network where you can buy Evalar products is the Amazon online store. Among the countries where you can buy brand export products, today are Austria, Germany, Great Britain, Georgia, USA, Armenia, Australia, Hungary, Belarus, Cyprus, Latvia, Serbia, Turkey, France, Kazakhstan, Lebanon, Kyrgyzstan, Mongolia, Slovakia, Turkmenistan, Ukraine, Uzbekistan.

In the international arena, the brand is known for a large number of various awards. In 2013, Evalar was awarded the European Society for Quality Research (ESQR) for the organization of the production process and high-quality products, and this year the brand became the winner of the All-Russian award “The Best Company in the field of product and service quality”, organized with the support of the State Duma of Russia. Product “Fitolax” from “Evalar” for the second time in 2012 became the owner of the All-Russian “Sign of Health”. The same year was marked for the company by the titles of “Leader of high technologies in the field of health and environmental protection”, as well as the winner of the award of the Ministry of Economic Development of the Russian Federation for participation in the retraining of personnel for the national economy under the Presidential Program. The Moscow pharmacy “Evalar” became this year the “Best Pharmacy – 2012”.

In 2011, the brand also received many recognitions and awards. The nomination “Natural preparations for improving health and improving the quality of life” brought “Evalar” 1st place in the competition “Brand No. 1 in Russia”. The preparations “Cardioactive” and “Relaxosan” entered the top hundred Russian products, and “Glycine Forte” became the “New of the Year” in this hundred. The brand itself won the “Brand No. 1 in Russia” competition, taking the leading position in the category “Natural preparations to improve health and improve the quality of life.” The Fitolax product during this period for the first time becomes the best among all dietary supplements in Russia. In the regional Altai competitions, “Evalar” became the “Golden Brand of Altai”, “The Best Socially Responsible Employer of the Year” and a diploma winner in the nomination “For the Development of the Labor Market in Industrial Organizations”.

From 2005 to 2010, the company had such awards as “Manufacturer of the Year” and “Quality Leader” in the National Russian Prize “Health Idea”, first place in the “Brand No. 1 in Russia” competition, Demidov Prize “For Achievements in Industrial Production and entrepreneurship” and others. “Evalar” was regularly noted in regional Altai competitions, and its products (“Endocrinol”, “Blueberry-forte”, “Motherwort forte”, “Ateroklefit”, “Turboslim” and others) were annually recognized as the most effective, useful, high-quality. In addition to direct activities, numerous awards were also given to the pharmacy chains of this brand, which are very numerous in large Russian cities and are equipped with the latest technology.

Pharmacy network of the company

Since 1995, the Evalar company has had its own pharmacy chain under the same name. The first pharmacies began to open in Biysk, then the geography reached Moscow. The modern pharmacy network “Evalar” in the largest Russian cities is represented by 153 pharmacies – stylish, well-equipped, with a full range of brand products. For the buyer, an ergonomic arrangement of preparations is provided so that each person can easily decide on his choice. Pharmacies are equipped with the latest generation technology and highly qualified personnel, so the process of buying in Evalar pharmacies is very simple and pleasant.

Some of the pharmacies are equipped with special robotic pharmacists who need no more than 7 seconds to find the drug they need. At the same time, the list of drugs in a pharmacy can exceed 10 thousand.

All pharmacies are located in convenient places in the city center, have a premium design, low pricing policy. In addition to standard, well-known products, the pharmacy chain offers more than 300 branded dietary supplements, medicines and natural cosmetics. Professional consultation of nutritionists and nutritionists in each of the Evalar pharmacies helps consumers learn about prevention methods for various health problems and ways to solve them. Specialists also receive feedback about products from consumers and pass this information to factories so that technologists can take into account the real impact of the products being created on specific health problems.

The network of pharmacies “Evalar” is included in the top hundred pharmacy chains in terms of revenues with VAT, the average monthly turnover of one institution, the number of outlets. In terms of efficiency in 2013, this pharmacy chain was included in the TOP-20 pharmacies throughout Russia.

Where to buy goods “Evalar”

Internet pharmacy EUROPHARM

Evalar products are sold in many well-known Internet networks. Among the popular online pharmacies, these products are presented in the Europharm pharmacy. Here you can choose dietary supplements for weight loss, for example, “Garcinia Forte”, a drug to support the functionality of the musculoskeletal system “Sabelnik Evalar”, well-known among consumers “Glycine Forte”, “Magnesium B6 Evalar” at low prices.

Pharmacy IFK

In the IFC online pharmacy, you can also purchase drugs manufactured by the Evalar company. “Glycine Forte” on the site is presented in packs of 20 or 60 tablets. The range of products of this brand is constantly updated and supplemented with both the most popular products and the latest developments of the company’s laboratories.

Internet pharmacy WER.RU

A huge selection of the Evalar assortment is available in the WER.RU online pharmacy. The drugs are presented here for various problems, among which you can find dietary supplements that work by analogy with hepatoprotectors, that is, they provide cell restoration and liver detoxification, for example, Hepatrin-Detox. Means of the Ginkgo Biloba plan solve problems with cellular metabolism, improving memory, sleep, and relieving feelings of anxiety or fear. Biologically active additive “Dihydroquercetin” is a bioproduct that solves the problem of vascular pathologies, heart attacks, hypertension, varicose veins, as well as various diseases of the upper respiratory tract – tonsillitis, sinusitis, asthma and pneumonia. All this and much more can be bought inexpensively at the WER.RU online pharmacy by filtering the assortment by manufacturer.