Eve is Eve. A symbol of femininity and the birth of life, as well as the name of a popular beer brand aimed at a female audience. Eve beer was developed by the Swiss branch of the Carlsberg Group brewery as an alternative to low-alcohol drinks, cocktails and traditional beer. The manufacturer notes that “Yves” can easily replace champagne, cider and wine, and you need to drink it chilled only from tall glasses for sparkling wine.
The composition of the beer drink includes natural ingredients: light barley malt, purified water, maltose syrup and concentrated juice of exotic fruits. Citric acid added to beer makes it taste refined and memorable. The strength of the drink is quite balanced – the alcohol content does not exceed 3,1%.
The main feature of Eve is the absence of a strong beer aroma and bitterness, which so often repels women from a foamy drink. The presence of a light taste of hops, a weak degree and a bright fruity aroma, on the contrary, attracts gentle young ladies. Especially those who prefer to enjoy drinking beer in a noisy friendly company.
The bottle opens with a simple twist of the cap. “Yves” is drunk easily, thanks to its softness and lightness. Recommended in combination with fruit, it can also be served as an aperitif with pork and beef dishes.
History of Eve Beer
In the struggle for the favor of a woman, all means are good. So beer producers decided to fight for the hearts of the beautiful half of humanity by offering the consumer flavored fruit-based beer. Carlsberg Brewery entered the market in 2006 with the flavored Eve, positioning it as a low-alcohol, light, sparkling beer.
Marketers have thoroughly worked on the development of the brand. The main goal was to create a suitable foamy drink for a specific target audience – modern and sociable women who like to meet friends and relax in pubs in their free time. This is how Eve appeared – a light refreshing drink for sophisticated and relaxed ladies who do not really like traditional beer with a bitter aftertaste, but would not mind missing a glass of fruity drink.
In 2009, Carlsberg Breweries sold the license for the production of Iv to the Baltika brewing company, and already in December of the same year, the flavored drink appeared on the Russian market. By the launch of sales in Russia, an original packaging was created that has no analogues in the world – a 0,33 l glass bottle with a screw cap and a shiny cloud-shaped label. The color scheme is sustained in pleasant pastel colors.
Interesting Facts
The design of the Eve beer bottle was developed by the famous Hamburg studio Feldmann + Schultchen.
In 2012, the Carlsberg Group bought the production facilities of the Baltika brewery, the leader of the Russian beer market. The flavored drink Eve is also produced here.
Types of beer Eve
Initially, Eve beer was represented by two types – grapefruit and passion fruit, and already in 2010 the brand offered a peach novelty.
- Eve Grapefruit is a light beer with a pleasant and fresh aroma. There is a pronounced citrus taste and a slight grapefruit bitterness.
- Eve Passionfruit is a light sparkling beer with the addition of concentrated passionfruit juice. It has a characteristic taste of exotic fruits and a slight unobtrusive sourness.
- Eve Peach is a light golden beer drink with a juicy peach flavor. It is recommended to drink cold from thin glasses.
