Elder

“Elder” is a brand of cognac produced by the Stavropol Wine and Brandy Factory. According to the AC Nielsen retail audit, since 2011, the brand has consistently been among the top five leaders in the Russian market. In 2016, the plant ranked fourth in terms of production (593 thousand dal) and fifth in terms of sales with a market share of 3,4%.

The history of the Stavropol wine and cognac factory dates back to 1947: it was then that the company was founded in one of the best viticulture and winemaking regions in Russia.

Since 1999, SVKZ has come under the control of the international group of companies ALVISA, which has invested heavily in expanding production capacities. In the period from 2004 to 2006, a complete reconstruction was carried out.

Thanks to the equipment of German and Swiss bottling lines, the most modern warehouse equipment, the plant creates a high-quality product that can compete with world famous brands. Since 2007, the production has been certified according to the international system of standards ISO 9001.

The Elderishina brand was introduced to the market in 2004. For the production of cognac, Spanish distillates are used, supplied by the world-famous company Alcoholes Y Vinos SA. Alvisa Group also owns the Bodegas Altizia viticulture and winery, which is a full-cycle enterprise. These assets allow for strict quality control of drinks “from the vine to the store shelf”.

Awards

International professional competition of wines and spirits:

• 2004 – Silver medal (“Elder” 4 years);
• 2008 – Silver medal (KV “Elder” 7 years);
• 2010 – Gold medal (“Elder” 5 years) and the title of the Best Brand of the Year;
• 2011 – Gold medal (CS “Elder”);
• 2012 – Gold medal (KV “Elder”);
• 2013 – 2 gold medals (“Elder” 5 years, KV “Elder” 7 years);
• 2014 – Gold medal (CS “Elder”);
• 2015 – Gold medal (CS “Elder” 12 years old);
• 2016 – Gold medal (KV “Elder in Single Barrel” 7 years).

Tasting competition at the international exhibition “Prodexpo”, Moscow:

• 2008 – Silver (“Elder” 5 years) medal and Honorary Diploma “For excellent quality” (“Elder” 7 years);
• 2012 – 2 gold (CS “Elder”, KV “Elder”) medals;
• 2014 – 2 gold (“Elder” 5 years, KS “Elder”) and silver (KV “Elder”) medals.

International Competition “Golden Griffin”, Yalta:

• 2015 – 2 gold (“Elder” 7 years old, KS “Elder” 12 years old) medals;
• 2016 – Gold (“Elder” 25 years old) medal.

How to distinguish a fake

Due to the popularity of the brand among Russian consumers, there are cases of falsification of Elderishina cognacs on the market. You can avoid buying a fake product if you carefully examine the packaging. Genuine SVKZ products are distinguished by the following features:

• a bottle of original shape with a characteristic thick bottom;
• text applied with gold paint directly on the glass;
• natural cork;
• gold stamping on shrink cap.

Interesting Facts

In the summer of 2016, the export of Elderishina cognacs to one of the most capacious and promising markets, China, began. The decision was preceded by lengthy tastings and negotiations with many Russian producers, after which the Chinese suppliers preferred this particular cognac brand.

At the beginning of 2017, the management of the Alvisa holding thought about selling part of its assets, including the Elder brand. Negotiations were held with a number of potential buyers from among the largest participants in the alcohol market. Among the possible reasons for the willingness to part with a part of a successful business is the high credit burden of the company.

Types of cognac Elder

Elder 3 years Ecological, 40%

The youngest cognac of the line. Blended from Spanish cognac spirits that have matured for at least three years in the cellars of Distilleria Alvisa. Exposure is carried out in Limousin oak barrels, giving the taste of the drink roundness, light oiliness and characteristic sherry tones. The bouquet has pronounced woody-vanilla notes, complemented by hints of dried fruits and hazelnuts. The bottle has an original design: the neck is decorated with an author’s emboss, the bottom is made in the form of a prism that refracts light.

The definition of Ecological used in the name means that the drink does not contain artificial colors and flavors, alcohols are made only from natural grapes, and distillation is carried out in classic Charente alambicas. The compliance of the product with high standards is confirmed by the Russian eco-label “Leaf of Life” and the certificate of the Rostest-Quality system, as well as the European CAAE certificate.

Elder 5 years Ecological, 40%

Mature and harmonious cognac of five years of exposure. Selected spirits are aged in oak barrels, thanks to which they take on subtle woody aromas and at the same time retain the shades of the grapes themselves. It has a complex bouquet with notes of Madeira and vanilla, prunes, dark chocolate and nuts are felt in the taste. It is bottled in conical bottles, the logo and text are applied by gold decoration directly on the glass, which distinguishes the product from analogues and serves as protection against fakes.

Elder 7 years Ecological, 40%

An assemblage of selected cognac spirits aged in Limousin oak barrels. Long exposure gives the drink a dark amber color with a reflection of mahogany. In the bouquet, the delicate aroma of sandalwood and cypress wood is balanced by tones of quince, figs and white raisins. The palate is dominated by the themes of nuts and dried fruits. The aftertaste is soft, sweetish, with a pronounced woody-balsamic

note, gradually enriched with hints of almonds and dark honeycombs. It is universal in application – it is equally good as a digestif and an aperitif, it will be a good addition to a male conversation with a cigar.

The shape of the bottle is reminiscent of a cloak – this designer find plays with the name of cognac and the idea of ​​Caucasian longevity.

Elder in Single Barrel 7 years, 45%

A seven-year-old single-barrel cognac made from Spanish distillates. For the production of spirits, only grapes grown in the province of Castilla-La Mancha are used. Maturation takes place in internally charred white American oak barrels in the cellars of the Alvisa distillery. The drink is characterized by increased strength, spicy woody vanilla aroma with characteristic sherry and chocolate notes. The taste is ripe, rounded, with a predominance of shades of prunes, caramel, sweet pastries.

An unusual design was developed for a premium class cognac produced in a limited edition: a bottle with a thickened bottom is made of dark blue glass. Stoppered with cork made of natural cork oak with aluminum coating. The label is decorated with the signature of the chief oenologist, which is a confirmation of the high quality of the products.

Elder 12 years Ecological, 40%

Produced from Spanish cognac spirits aged for at least 12 years. The product received an eco-label, indicating that only natural ingredients are used in its production. The bouquet is dominated by light, non-alcoholic aromas of red apple, cherry plum, apricot. The taste is sweetish, but not cloying, shades of ripe fruit, creamy chocolate, cinnamon are noticeable. When scrolling the snifter, honey-vanilla notes and subtle nuances of hazelnut appear.

The design of the bottle uses the idea of ​​a pyramid of stones, which symbolizes harmony and peace of mind.

Elder 25 years, 40%

Cognac belongs to the category of very old, blended from distillates aged for at least a quarter of a century. It has a golden amber color with hints of dark copper. Rich fruity-floral taste with notes of flowering alyssum, figs and walnuts ends with a long “silky” aftertaste. The drink is ideal for special and solemn occasions, it is best opened neat or with a little water.

The design emphasizes the premium nature of the product: the bottle has an unusual silhouette with a bevelled edge and is decorated with a genuine leather collar. The logo and text are applied using gold leaf. The figured stopper and the label are made of oak barrels in which cognac was aged.