Efes (“Efes”)

Contents

Awards
Types of beer Ephesus

Efes is a Turkish beer brand owned by Anadolu Efes, part of the Anadolu Group. The corporation produces beer, malt and soft drinks in a wide geographical area, including Turkey, Europe, Central Asia, the Middle East, Russia, the CIS. Anadolu Efes operates as a global company, exporting three quarters of its products to over 70 countries. In terms of sales, it is the 6th largest brewer in Europe and the 14th largest in the world. Among the assets of one of the key players in the region are 14 breweries, 6 malt complexes, and a hop processing plant.

Historical reference. Anadolu was founded in the early 1950s by the Özilhan and Yazıcı families. As a result of the merger of Erciyas Biracılık (Istanbul) and Ege Biracılık (Izmir) breweries in 1969, the Efes Beverage Group emerged, named after the ancient city of Ephesus. Since the 1990s, the holding has been actively expanding abroad. In order to strengthen its position in the global market, Anadolu Efes has entered into a strategic partnership with SABMiller. Under an agreement signed in 2012, Anadolu Efes took over the obligations of SABMiller in Russia and Ukraine and became the second largest beer producer in Russia. In 2017, Anadolu Efes signed an agreement with AB InBev to merge their assets in Russia and Ukraine.

In addition to the flagship brand Efes Pilsener, the company produces beer under the Gusta, Mariachi, Marmara trademarks. In international markets, in addition to its own product line, Efes Beer Group offers a wide selection of local brands: Stary Melnik, Pole Medved, Zhigulevskoye, Yantarnoye, Zolotaya Bochka, Velvet, Ak Bars in Russia; “Karaganda” in Kazakhstan; Vitanta Premium Classic in Moldova; Weifert, Weifert Belo, Pils Plus, Zajecarsko Pivo and Standard in Serbia and Montenegro. The Efes Beverage group produces Warsteiner, Bavaria Premium, Zlatopramen and Sol under license in Russia. Efes is also the largest local shareholder of the Coca-Cola franchise in Turkey.

Awards

World Beer Cup, США:

1996 – Bronze (Efes Pilsen) medal.

Monde Selection, Brussels:

2001 – Gold (Efes Dark) medal;
2010 – Silver (Efes Fusion) medal;
2014 – 4 silver (Efes Xtra, Efes Pilsen, Efes Malt, Efes Pilsen Unfiltered) medals;
2015 – 5 gold (Efes Xtra Shot, Efes Malt, Efes Pilsen, Efes Xtra, Efes Pilsen Special Series:10) and silver (Efes Pilsen High Alcohol Draft) medals;
2016 – 3 gold (Efes Xtra, Efes Malt, Efes Xtra Shot) and silver (Efes Pilsen) medals;
2017 – The highest award of the International High Quality Trophy (Efes Xtra Shot), gold (Efes Brewmaster Series Amber Ale, Efes Xtra, Efes Malt, Efes Xtra Shot, Efes Pilsen,) and silver (Efes Pilsen Unpasteurized) medals.

Superior Taste Award, Brussels:

2010 – 2 gold stars award (Efes Fusion);
2014 – Crystal Taste Award (Efes Pilsen), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra, Efes Pilsen Unfiltered);
2015 – 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Pilsen Special Series: 10, Efes Xtra, Efes Xtra Shot);
2016 – Crystal Taste Award (Efes Malt), 3 gold stars (Efes Malt, Efes Pilsen), 2 gold stars (Efes Xtra Shot, Efes Xtra);
2017 – 3 gold stars (Efes Pilsen, Efes Malt), 2 gold stars (Efes Xtra, Efes Xtra Shot, Efes Brewmaster Series White Ale, Efes Brewmaster Series Red Ale), 1 gold star (Efes Pilsen Unpasteurized).

International tasting competition of beer, non-alcoholic and low-alcohol drinks, Kiev:

2015 – Gold (Efes Pilsener) medal.

International Stevie Awards:

2015 – Silver (Anadolu Efes) medal in the category “Food and Drinks”.

Platin Global 100 Awards, Turkey:

2017 – First place (Anadolu Efes) in the Drinks category.

Types of beer Ephesus

Efes Dark, 6,1%

A typical European-style dark lager. The color resembles Coca-Cola: dark brown, in the light – with a ruby core. Creamy fine foam lasts long enough, leaving a “lace” on the walls of the glass. The aroma is a mix of roasted malt, molasses, toffee, dried apples. In a sweetish-malty taste, tones of caramel, dried fruits, chocolate, burnt sugar are balanced by subtle bitterness of hops. The body is dense, carbonation is medium. Great refreshing beer for the hot season. The original product made in Turkey has a slightly higher strength than licensed in Russia – 6,5%.

Efes Pilsen, 5,0%

The flagship variety, which brought the largest number of international awards to the brand. At the Russian factories belonging to the Efes group, beer is produced under the Efes Pilsener brand. It has a characteristic golden-straw color for a pilsner, the foam is moderately plentiful, but it keeps well and sticks to the walls of the mug. The aroma is honey, with herbaceous and floral notes. The taste is soft, well balanced – the hop bitterness does not interrupt, but complements the sweetness of the malt. It will make a worthy gastronomic pair of fried pork ribs, grilled chicken, tuna carpaccio.

Efes Xtra, 7,5%

A strong version of an American pale lager. The color is bright golden, with a hint of copper, the foam cap is low, but dense and does not settle for a long time. The aroma has a grain-malt component, in the background – tones of baked apple, pear, grassy hops. The carbonation is medium, the body is smooth, full and dense, which is expected from the initial wort extract of 15%. The taste is also dominated by the sweetness of malt, complemented by notes of white bread, fermented grape juice, fruit caramel. The bitterness of hops is palpable, but not intrusive, alcohol is manifested by warming warmth and a slight pungency. A good winter beer that can emphasize the taste of hearty meat snacks: dry-cured ham, smoked pork ribs, roasted turkey.

Efes Fusion, 4,7%

A light lager introduced to the Russian market in 2008 by Efes Rus. The premiere of beer in the fusion style was accompanied by a large-scale advertising campaign, in which the popular Mumiy Troll group took an active part. When brewing, a unique mix of malts is used – dark and light varieties Efes. It has a rich amber color, transparent to the light. In the glass it forms a dense, finely porous head of foam. The aroma has strong malt tones, in the background – hop spice, sweet apple. The taste is clean, refreshing, with noticeable fruitiness and slight bitterness. A very drinkable beer that has proven itself as an aperitif.

Efes Malt (Efes Special Blend Malt), 5,0%

A classic German pilsner in the interpretation of Turkish brewers, which replenished the brand line in 2012. Beer golden-amber color, completely transparent. The foam cap is white, fine-grained, quite persistent. The aroma is pronouncedly malty, hop tones sound muffled. The body is light, medium density, high carbonation. The soft taste is dominated by the sweetness of malt, notes of rye bread crust and spices, light apple sourness bring variety. Before serving, it is recommended to cool the drink to 5-7 ° C – this temperature will allow you to feel all the shades of taste.