Contents
Eat breakfast with diamonds at Tiffany & Co.’s new cafe in California
Orange County will be a little more glamorous from next December thanks to the new gastro space that will open Tiffany & Co. The jewelry house, one of the most prestigious in the world, has decided keep diversifying your business with the incorporation of a new cafe in California -a decision that is part of the expansion of its store in South Coast Plaza-, in which its customers will be able, in addition to discovering the brand’s news, taste delicious recipes.
The essence of the brand will be present in every corner, starting with a decoration in which even the furniture is in its classic blue tone, up to its menu, in which there is room for novelties, yes, but in which the classic American breakfasts made with locally sourced ingredients rule.
And with a full stomach, it’s time to spend. Right next to the café is the firm’s boutique, one of the stores with the highest volume in the country, along with that of The Big Apple. It is in this new space, of more than 1.000 square meters, where you can find the greatest variety of gemstone designs colors and diamonds, as well as a Tiffany Blue Box gift wrapping station and an exclusive counter for customizing jewelry.
The interior design of this room will feature a custom Tiffany Wheat Leaf wall crafted in carved stone, hand-embroidered murals, a custom chandelier made of cast glass, and an artist-hand-painted mural. Yoon Yup. Come on, a real treat!
To celebrate the opening, Tiffany’s South Coast Plaza will be the first store to display the Tiffany T1 bracelet and ring crafted in 18 karat rose gold and baguette diamonds.
A proposal with a guarantee of success
It is not the first time that this mythical jewelry house opens a premium cafeteria. In 2017, Tiffany & Co. opened its first Blue Box Cafe in its New York flagship store And since then, reservations for a diamond breakfast have been sold out within minutes of opening. Subsequently, a temporary pop-up was installed in the Beverly Hills boutique, an initiative which was very successful.
If it is the same as the store in the emblematic building on Fifth Avenue, the new Orange County cafe will require its customers, in order to reserve, to taste one of its menus. The prices of these go from 25 euros.
Due to the health crisis in which the whole world is submerged, the Blue Box Café in New York will remain closed until 2021, while the new premises will accept, for the moment, 25% of the capacity.