Duska

Sweetheart is a personality type that prefers to influence feelings gently and kindly, using good relationships and his charm to create interest and desire. Desires generated by Dushka are perceived by a person not as caused by an external force, but as their own (“he wanted to”). Dushka avoids the use of force and does not consider reasonable discussion necessary: ​​even logical argumentation seems to him a form of pressure, namely pressure by logic.

Darling loves and knows how to be attractive, causing affection and love. The one with whom life confronts him, Dushka tries to turn into his friend. In contact (capture), he will first of all use a smile and sincere compliments, in influence he knows how to trust and rely on the help of others who gladly provide him with this help. If you can both demand and ask, Dushka will ask. If the choice is between giving an order or persuading, he persuades and looks for tempting offers. Moreover, Dushka does not like to put pressure on himself, preferring to look for interest and arouse desire in the organization.

Darling knows how to sell, present, inspire. If you use a metaphor, then Dushka is like a sun that melts obstacles in its path.

Dushka as a means of influence and Dushka’s style are a little different. A soft, warm, enveloping style of communication is also characteristic of quite tough people. Dushka as a preferred kind method of influence is the essence, content, and Dushka as a soft style is external, it is a form. Communication in the Dushka style is more characteristic of women and is generally closer to the maternal model of influence.

In the Effective Influence Formula «A smart man with an iron hand in a velvet glove,» Dushka personifies a velvet glove.

Dushka can be both positive and negative. More common are positive darlings. The negative version of Dushka is a person who does not so much use his charm and interest, but is afraid to demand and curry favor with others: see the Dove personality type.

​​​​​​​When there are not enough personal resources and there is an opportunity to turn to something external and people who can help (Tactics approach), Dushka uses bribery, lures with opening opportunities, attracts with prospects.

As a negative manipulator, Dushka often plays weakness, demonstrates the position of the Victim, uses an appeal to compassion and plaintive persuasion, soft reproaches that form a sense of guilt. However, Dushka can also use positive manipulations, and then in his arsenal is an appeal to noble feelings, the charm of tact, compliments and gratitude.

Dushka is the opposite of Silovik. The Silovik prefers to act tough, Dushka prefers to act softly. The silovik beats with arguments, Dushka offers with arguments, seduces. Dushka mildly intrigues, the Silovik puts forward offers that are impossible to refuse… See Rigid forms of soft influences