Imagine that in the very near future, bartenders around the world may not use classic alcoholic ingredients for making cocktails, such as well-known whiskey, gin, vodka, and so on, but simply powders, so to speak, “alcohol flavors identical to natural.” For example, a bartender arrives at an outdoor event and brings with him not the elite alcohol in bottles for making cocktails that is familiar to the layman, but several types of powders. It sounds amazing and fantastic, but this is no longer the future, but the present.
In March 2015, the American Bureau of Alcohol and Tobacco Taxation officially authorized the production and sale of alcohol powder. Alcoholic powder is a solid powdery substance that just needs to be mixed with water and you will get almost any alcoholic drink. This is a kind of “alcoholic invite”, familiar to most Russians since the dawn of the 90s.
According to The Washington Post, the inventor of powdered alcohol, American Mark Phillips, is going to obtain a patent for the production of his invention, predicting the rapid growth of the market for such an alcohol substitute.
Phillips already produces a wide range of powdered alcohol. Especially popular, according to the same publication, are powder analogues of well-known cocktails, such as Sex on the Beach, Mojito, Long Island, etc.
Phillips’ invention is called Palcohol and is produced by the private company Lipsmark. At the moment, powders with Puerto Rican rum, vodka, Cosmopolitan, Mojito, Lemon Drop and Powderita cocktails are on sale – a drink that is almost identical to the classic Margarita. One sachet of Palcohol is equivalent to 150 ml of alcoholic drink. – Ed.
In truth, potentially powdered alcohol is a huge market that threatens multibillion-dollar profits for manufacturing companies. The only thing holding back investors from investing in this industry so far is a very meager legislative framework. At the moment, in civilized countries there are still no laws and regulations governing the production and sale of powdered alcohol. At the moment, powdered alcohol, de jure, can even be equated with narcotic drugs.
Meanwhile, Mark Phillips’ company, according to The Washington Post, continues preparatory work to organize production lines and distribution networks for mass production and sale of a promising new product, planning that legislative conflicts will come to a logical end by the beginning of 2016 and “dry” alcohol will flood the shelves of retail chains around the world.